Companies then track users online, check their interest level (how many videos has this user watch), offer 360-degree campaigns (messages in web ads, on Facebook, etc.) and provide them with enough information to make them buy . In this regard, to boost its sales force, XEROX Company gave its sales […]
Storytelling is effective when the message and the person delivering it are on the same page . Any contradiction between the message and the speaker makes this technique lose its power. If a beautiful model is us to tell a happy story, but her eyes express sadness, the message becomes […]
The goal should be specific and clearly defined. Avoid vague and general goals. Ask yourself the following questions: What? Who? Where? When? Why? For example, instead of saying “increase sales,” you could set a specific goal such as “increase sales by 10% in the next quarter.” The goal should be […]
These personalized, highly targeted marketing programs and initiatives are designed to drive business growth and impact with specific, named accounts. As such, marketing messages must consider the specific attributes and needs of the account. These messages should be tailored directly to the target account, with content that resonates with them […]
By Editorial Staff with No comments Digital MarketingSocial networks Share this content IAB Spain , the advertising, marketing and digital communication association in Spain, and Grupo Go presented today, Wednesday, November 22, 2023, the report Content creators and their new reality: the value of engagement . It is a ranking […]
By Editorial Staff with No comments Digital InsightsDigital Marketing Share this content Spanish adtech SunMedia announced this Wednesday, November 22, 2023, through a press release the launch of AD Emotion for CTV , a new branding format designed “to provide engaging experiences for users and significant benefits for brands.” In […]
By itorial Staff with No comments Data AnalyticsDigital Marketing Share this content E-commerce continues to establish itself as one of the main methods of consumption today. In fact, Statista estimates that around 68% of Spanish consumers purchas through this sales channel last year and it is estimat that this figure […]
By itorial Staff with No comments Content MarketingDigital Marketing Share this content As part of its development plan and with the aim of generating more and more value for its clients’ businesses, the global consulting firm Llorente y Cuenca ( LLYC ) has announc its alliance with Hitsbook , an […]
Creativity plays a crucial role in today’s fast-paced world. Whether you are a student, an entrepreneur, or a professional, thinking outside the box can set you apart from the crowd. By embracing creativity, you can find new solutions to old problems, come up with innovative products or services, and even […]
Have you ever felt stuck in a creative rut, unable to Enhanced Creativity and come up with fresh ideas or innovative solutions? Many people struggle with type into their full creative potential, but the good news is that there are proven strategies to enhance creativity and foster innovation. In this […]
Are you struggling to solve complex problems efficiently? Do you often feel overwhelmed when faced with a challenging task? One effective strategy that can help you improve your problem-solving skills is breaking down the problem into smaller, more manageable parts. But how exactly does this approach benefit you? Let’s dive […]
In today’s fast-paced world, being able to effectively solve problems is a crucial skill. Whether you’re dealing with a complex project at work or facing a personal challenge, breaking down the problem into smaller, more manageable parts can make a significant difference in finding a solution. In this article, we […]
