Image positioning focuses on a few relatively simple technical issues: the sizes and formats of graphic files, alt attributes (also known as alternative photo descriptions or simply alternative descriptions), and the names of the files themselves.
What graphic formats are best for positioning?
For many years, website administrators used the JPEG format, which was distinguished by relatively good compression and fast loading. Its successor chinese overseas america database chinese overseas america database was the PNG format, which allows for maintaining high quality and using a transparent background. This format was ideal for logos, for example. Today, the WebP format is becoming the standard. What are the advantages of this format over graphics in JPG or PNG format?
- Better compression – WebP typically offers files that are 25-34% smaller than JPEG and 26% smaller than PNG, while maintaining equivalent image quality.
- Support for both lossless and lossy compression – Unlike JPEG (lossy only) and PNG (lossless only), WebP can utilize both compression methods depending on your needs.
- Alpha Transparency with Lossy Compression – WebP supports transparency similarly to PNG, but with smaller file sizes, while JPEG does not offer transparency support.
- Animation support – WebP can replace create a local seo strategy animated GIFs, offering much smaller image file sizes.
- Metadata Support – WebP can store EXIF and XMP metadata similar to JPEG while maintaining better compression.
- Color Profile Embedding – Supports ICC profiles for accurate color reproduction across devices.
- Better browser support – Now widely supported by all major modern browsers (Chrome, Firefox, Safari, Edge).
Pages using optimized formats often have faster load times. Page load speed directly affects your position in search results – every 0.1 second of delay can increase your bounce rate.
Why is the alt attribute important in image positioning?
The alt attribute provides an alternative description of an image for people with visual disabilities and Google’s bots. Simply put, images with a proper alt attribute have a greater chance of appearing in search results. A proper alt attribute contains 4-8 words and is consistent with the content of the page the image is placed on. Google treats alt attributes as a ranking factor and uses them to categorize images. Statistics show that most pages on the first page of search results have optimized alt attributes for all images.
How to use Google Search Console to position images?
How to check image positions in Google using Google Search Console?
Google Search Console allows you to monitor how images are performing in the search engine. Go to the “Performance” tab and select the “Search asia email list Type: Images” filter.
Filtering image traffic in Google Search Console
The tool shows the number of clicks, impressions, and average position for Google Images results.
How to interpret Google Search Console data for images?
Much depends on the nature of your industry, business model and the website itself. Analyze seasonal trends – for example, in the fashion industry, image visibility increases on average by over 20% before sale seasons. Study the paths of users who click on your graphics – how many of them view more than one subpage. Identify images with the highest conversion rate – and try to find out why.
