Mobile apps have become part of our daily lives. Nowadays there are a large number of apps that intervene in our daily activities. Therefore one of the strongest digital marketing strategies today is bas on advertising through mobile applications.
What is advertising in Apps?
Currently advertising in apps is one of the most work digital marketing strategies and with the highest level of investment. The main reason is the constant use of mobile applications on a daily basis.
Advertising in mobile apps also known as In App Ads consists of automat ads which can be present in different formats and currently have position themselves as one of the most effective ways to carry out advertising campaigns.
Characteristics of advertising in Apps
Advertising in mobile applications has specific characteristics which make it currently one of the most effective models with the greatest reach. First of all it is direct advertising that is it allows segmentation of the target audience and therefore directly impacts the audience interest in what is being advertis.
It is a very accessible advertising model since it simply requires users to access the Internet through their mobile phone which nowadays can be done anywhere and at any time.
In addition advertising in mobile applications uses a specific technology known as Cross Device which allows the identification of potential clients and therefore the impact on those interest clients.
advantages-advertising-apps
Types of advertising in Apps
As mention above advertising in mobile applications can be present in different formats. Depending on the type of advertisement as well as the product to be advertis one format or another will be more appropriate.
First of all the banner can be differentiat. These are rectangular advertisements that can be locat in different places in a mobile application. Also advertising can be done in video format in this case the content cover can be more complex. However creativity is especially important since the user must be impact by the content and see it in its entirety.
In addition there are native ads in mobile apps which are design in such a way that they match the format appearance and function of the application. Therefore they convey the feeling of being part of it.
Finally augment reality ads stand out. In this case the design and format of the ads allow for striking interaction with the user through their mobile.
Best applications for creating advertising
There are numerous applications and programs for creating advertising for mobile applications. Without a doubt one of the best known and most us is Canva. This graphic design program allows you to create advertising in different formats giving priority to creativity. In addition its professional use is highly recommend.
Another application for creating advertising for apps is FotoJet. In this case the format us is always photography from which work is done to design and create striking ads.
Finally Easelly allows you to create infographics that you can include in your mobile app advertising completely free of charge.
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Advantages of mobile app advertising
As you have seen throughout the post mobile app advertising offers numerous benefits for brands that use this format. Firstly it has a wide reach since there are currently millions of users who use mobile apps every day that are already part of their daily lives.
Furthermore it allows you to segment the target audience and bas on the categorization of mobile apps outline a user profile which will allow for a deeper understanding of the user.
Finally mobile app advertising can be easily measur as well as analyzing the profits and losses that the ad is generating.
As explain above mobile app advertising can bring numerous advantages to the brand. However it is important to give prominence to creativity and take into account the format that is going to be us.
Where to study Art Direction?
In the last decade the profiles demand by companies have undergone a great change since although the more technical profiles are still necessary the ne for more creative profiles within companies has become visible who create and devise formats and will also have an entry point to the content to reach clients or potential clients in a more personaliz way appealing to feelings and emotions.
For this reason Art Direction is currently one of the preferr
Options for those students who have to decide what they want to study and where they want to direct their career prospects. In these cases the best option is to go to an advertising school which can advise the student and provide them with a first contact with an Art Direction department. To do this it is important to have experienc teachers who have develop their professional work in this field.
What professional opportunities are there to learn Art Direction in Madrid?
The professional opportunities in Art kob directory Direction are very vari and depending on the interests and concerns of the student they can be orient or specializ towards different areas. The most common type of work is advertising art direction which is bas on expressing ideas in an attractive way for clients.
