Before auditing actual results in Google Analytics (GA), you should first check whether GA is set up correctly:
Check Google Analytics tracking code
If your Google Analytics tracking code is embedded directly on your website or implemented via a third-party plugin, you should consider moving it into Google Tag Manager . This is a free tag management tool from Google that is installed once on your site and then easily managed through the Tag Manager dashboard. It is essentially a container that you can add any tags/pixels (including GA) you need for tracking, retargeting or other purposes.
Check Event and Goal Settings
Events are key actions on your website that you want to whatsapp number database track in GA. For example, you might have a multi-page signup form and you want to determine when a user reaches each step. Or you might have an image gallery and you want to determine when a user has reached the end. These actions that users can take on your site are called Events. You will need your developer to add JavaScript to key actions across your site to tell GA when these events occur.
Related to events are Goals. These also need to be set up in GA in the Admin section. You can create goals based on URL rules, on-site behavior (time and page views) or Events. The difference between Events and Goals is that Goals should represent a definitive “conversion” (eg: purchase, form submission, signup, subscription, etc) while Events are significant actions that occur along the path to a conversion.
If you check your client’s GA settings and you find an empty table where Goals should be (like the screenshot above) – then this is the first thing you should help your client to do!
Step 2: Check Google Analytics traffic trends
When analyzing your client’s GA account for the first time, as Paul Koks says, “ask the business questions first.” Once goals have been set, identify the traffic sources that have the highest value (or lead to the most conversions). Segment these users and learn more about their behavior on the site. Are visitors from the best converting traffic sources increasing or decreasing over time? Conversely, which traffic sources are the worst for conversions? What short-, medium-, and long-term trends can you identify? When presenting back to the client, this section of the audit should describe the behavior of the ideal web visito
Step 3: Check mobile compatibility
Google’s Mobile-Friendly Test Tool is perfect for quickly testing a website’s mobile compatibility. Simply enter a URL to see if it’s mobile-friendly:
If the tool determines that the site is not mobile-friendly, you need to recommend that your client update it immediately to be optimized for mobile. Googlebot, which crawls the web , indexes sites on mobile browsers . Google calls this “mobile-first indexing.” For further reading, check out our Guide to the Meta Viewport Tag to help make your client’s site responsive and optimized for mobile devices.
Step 4: Assess on-page SEO
On-page SEO covers several areas within the HTML social mia marketing code of your site. You should check each of the following tags for best practices:
- <title> tag: optimal length should be between 10 and 70 characters
- Meta Description tag: optimal length should be between 70 and 320 characters
- Header tags: make sure there is sufficient and appropriate use of <h1>, <h2>, and <h3>
- image ALT tags: make sure all images contain descriptive ALT tags
You should also assess keyword density across your site using the free Keyword Density & Consistency Tool :
Step 5: Check for indexing issues
Indexing issues occur when uae cell number search engines try to index your site but due to technical issues, they fail to index some pages.
