Google Ads has a great optimization index that tracks the effectiveness of your ad campaign. Rates it as a percentage of contextual advertising optimization. And offers recommendations for improving overall performance.
A large number of arbitrageurs believe that the rating. Quality score depend on the optimization index. Which in turn has an impact on the broadcast position, bid or cost per click .
Are you interested in a contextual advertising audit?
High conversion rates without overpaying ukraine phone number library for clicks is a dream that requires careful work by specialists, constant campaign monitoring, timely response to any changes and quick optimization. The purpose of the audit is to check whether the advertising campaign meets its stated promises.
The qualitative indicators of contextual advertising , which affect the search engine ranking and the ad rate, depend on the CTR , the quality of the target page and the relevance of the advertising message. At the same time, the optimization index, even if negative, does not directly affect advertising. Based on this, you should not thoughtlessly listen to all the tips in the interface, because some are of no use.
There is another mistake regarding
The optimization indicator. Some specialists how big is the food and beverage ecommerce industry? do not pay attention to it at all, and there are those who take into account only those tips that they themselves consider necessary, ignoring the rest.
You shouldn’t do that either. You should pay attention to and look through absolutely all the advice, and after studying it, decide whether to listen or not. This helps the arbitrageur learn algorithms, which ultimately increases efficiency.
Using a mixed type of RK management “search and networks” in contextual advertising is prohibited
Another misconception that has been passed off as truth for many years is that search ad networks need to be launched independently of fresh list those that work with affiliate targeting. To some extent, this is correct. Networks and search engines differ in almost everything: keyword grouping, algorithms, bid management, etc. However, there is an exception that brings positive results in real work.
Google Ads once had a special type of advertising campaign called the optimized contextual display network (OCMN). It no longer works, but when creating a search advertising campaign, you can use the contextual display network tool . In principle, this is the same thing – a mixed type of campaign using automatic optimization.
The secret of this type of contextual advertising is that to start them, it is enough to launch 1 checkbox. Then the network will automatically create contextual advertising and manage rates to determine the most converting audience.
