September brought a number of exciting news and updates to the world of SEO and online marketing that can fundamentally affect the strategies of companies and marketers. In this article. We will look at the latest events shaping the digital landscape. From Google policy updates and new tools on platforms like TikTok and Reddit. To the successes of domestic agencies and key changes in the approach to optimizing search campaigns.
Google updates spam policy documentation
Google’s updated spam policy documentation includes more detail. clearer explanations. and is easier to understand. Google has updated its spam policy documentation. adding a new definition of website reputation abuse as the single biggest change. Followed by more information about the consequences of manual intervention. The remaining updates are content refreshes aimed at making the documentation clearer and more concise. Understanding these changes can provide ideas for how to effectively update your own content.
At the Agency Collaboration of the Year 2023 ceremony
Seznam.cz announced the winners of the third annual Agency Collaboration of the Year competition . Among the awardees were the phone number database communications agency Knowlimits . Which won the title of Skokan of the Year . and the agency group Publicis Groupe . Which was awarded for its innovative approach to cookieless targeting in Sklik . The agency Wavemaker also won two awards . The competition recognizes agencies for their creative and effective digital campaigns that have significantly contributed to the success of clients on Seznam.cz platforms.
Study finds there is no “best” Google Ads bidding strategy
New data shows that the success of Google Ads bidding strategies depends on thoughtful execution. accurate conversion data. and what does serp mean? ongoing testing. Max Conversion Value consistently delivers better ROAS and CPA compared underutilized option. That’s just one of the interesting findings of a new analysis conducted by PPC management platform Optmyzr.
Seznam cz reported total revenues
The Czech internet leader. Seznam.cz . achieved a slight growth in sales by 0.18% to 5.939 billion crowns in 2023. Pre-tax profit increased by 6.06% to 1.362 billion crowns. Despite expectations of a slowdown in the domestic online belgium numbers market and an economic recession. the company surpassed the results of 2022. Pavel Zima. member of the board of directors of Seznam.cz. thanked employees and users for their contribution to a successful year and stated that careful investment planning and more positive economic development enabled the sales to surpass.
