Vlogging is a booming format and today I’m going to tell you why. Imagine you’re looking for a tutorial on how to do maintenance on your car. Would you rather read a text with instructions or watch a video explaining the procedure step by step ?
If we are to go by today’s trends, many would opt for the second alternative.Advances in camera technology and editing programs have allowed more and more people and companies to communicate with their audiences through video (and if we add to this the power of attraction of the blog, we have the perfect combo: vlog).
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The term Vlog is an abbreviation for “ Video Blog ” and refers to web content in video format, in which a person shares their knowledge, experiences or points of view on different topics of interest in front of the camera .
Vlogs are very diverse in their subject matter. A quick look at them reveals videos about lifestyle, fashion, travel, history, cooking, technology, sports, and much more. Also popular are humorous content, tutorials, and, for some years now, video games.
In terms of social media and digital marketing, video blogs are a tool that goes hand in hand with audience preferences. For example, data from Kemp & Hootsuite indicates that:
90% of Internet users between 16 and 64 years old watch videos online while 51% read blog articles.
Thanks to the rise of online video websites and apps led by YouTube and TikTok , vloggers have found ideal spaces to share their stories, showcase their skills and build loyal followers.
Additionally, the most successful creators can generate income through merchandise sales, sponsorships, or the monetization systems of each platform.
Differences between blog or vlog
As you probably know, a blog is a web space where one or more authors write content on a regular basis about a specific topic. A vlog works in a similar way, but instead of articles, the content is presented in an audiovisual format.
One of the main differences between both formats lies in the way they generate interest in the reader or viewer.
Blogs use layouts, images, or links to encourage reading, while vlogs employ elements such as animations, music, transitions, or visual effects to enhance the quality of the content.
On the other hand, video blogs help to generate a much closer connection with viewers, and many of them come to identify with the person they see on screen. It is true that a blog with quality content can have a similar effect, but it is clear which format has the advantage.
Differences between Vlogs or podcasts
Vlogs have similarities with a format that is rapidly expanding: podcasts . While it is true that both help to build communities and establish close relationships with followers, the strategy used in each of them is different.
Because they are audio content, audiences can listen to a podcast while doing other activities. However, they cannot take advantage of the power of images, which is one of the main strengths of vlogs.
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Additionally, the length of a podcast is considerably
In any case, there is also the possibility of using both formats. All you need to do is extract the audio from your vlog and distribute it in podcast format on platforms such as Spotify, Apple Podcasts, Soundcloud, among others. This way, you can expand your reach considerably.
Differences between Vlogs or YouTube
The concept of vlogging is often confused with having a YouTube channel, but they are not the same thing.
YouTube is the channel, the platform. Vlog is the content style itself.
In fact, it can be broadcast on other platforms simultaneously.
Advantages of having a vlog
From a business perspective, using vlogs for content creation has multiple benefits.
Proof of this is a recent survey by Renderforest, which indicates that brand recognition of companies improves by up to 70% thanks to videos and increases traffic by 51%.
Let’s take a closer look at the benefits of including video blogs in a marketing strategy:
1. More authentic connection
Vlogs allow brands to show a human side 5 ppc strategies to try in 2019 that is difficult to see in an advertisement or blog post.
Through tutorials, stories or experiences you can build stronger relationships with your potential customers. All in a natural and non-intrusive way.
Greater visibility
Hosting videos on platforms like YouTube or Vimeo allows you to reach a wider and more diverse audience, achieving greater engagement compared to other formats.
In addition, content of this type has a greater chance of going viral.
3. Higher conversion rates
Video content is more persuasive than text-only content. You can take advantage of this feature to demonstrate your products or services, as well as answer users’ questions. This approach translates into a higher probability of closing sales.
4. Improve SEO positioning
If your vlog content is hosted on your website, then users will stay there for longer. If you add to this a good keyword strategy and other SEO indicators , you will be able to quickly position yourself in search engines and attract more organic traffic.
Greater credibility
Through vlogging, many people canada email lead manage to establish themselves as experts in a subject, opinion leaders or influencers within a particular niche. These elements contribute to creating a personal brand with the potential to access new professional opportunities.
6. Allows you to recycle content
You don’t always have to create your videos from scratch.
Using the content recycling technique, you can reuse texts, infographics, newsletters and any material that might be of interest to your audience, adapting it to the video format.
Most suitable channels to spread your vlog
If you are determined to create a vlog, you must be clear about which medium is best suited to make it known. These are the most commonly used platforms.
YouTube
With over 2 billion monthly active users, YouTube is the most recommended channel to share your vlog.
Its interface allows you to host and organize your content in different categories, and that gives you the possibility to interact with your audience through comments and live videos.
2. Vimeo
Although it has a much smaller reach than YouTube, Vimeo presents itself as an attractive option if you want to share content with a very specific audience.
In addition to having high definition support, you have security alternatives to prevent videos from being downloaded or shared.
Vimeo is often a meeting point for creative and art-focused communities.
Dailymotion
Dailymotion.com is a French video portal known for being one of the main alternatives to YouTube.
One of its main advantages is its algorithm, which helps to position new channels more quickly, giving them visibility on par with already established channels.
It also stands out for its commitment to respecting copyright, through its “acoustic fingerprint” system.
4. Social Networks
Popular social networks like Facebook, Instagram, X or TikTok can help you spread and promote your vlog, either by sharing the links along with relevant hashtags or by uploading small snippets of your videos as a preview.
Social media is often a way to reach a younger audience.
How to start a vlog?
Creating a vlog is not exactly a difficult task, but if you want to be successful, you need to follow a strategy.
While using modern recording equipment such as cameras, lights or microphones will help you achieve better productions, your priority should be to share attractive, fresh and up-to-date content.
In fact, you can start a video blog
That said, here is a guide with the elements to take into account if you want to become a vlogger.
1. Create a channel
The first step to vlogging is to sign up for a video sharing platform. The most popular is YouTube, but as we have already seen, there are other alternatives such as Vimeo or Dailymotion.
You can also use social media like Instagram or TikTok, especially if you plan to create short, agile content.
