Email marketing and its techniques focus on capturing the consumer’s immediate attention. Each email is designed to generate clicks, visits, and conversions, all at the same time.
Fortunately, the following 12 companies have set an example for how to do it right and have successfully achieved it. What can they teach their competitors and followers alike about behaviorally targeted email advertising?
1. Harry’s
How do they do it? When marketing one of telegram database their main products, an aftershave gel, they also include an invitation to try their new men’s moisturizing lotion in the email.
This is a simple but excellent technique, as it focuses on targeting the campaign to consumers who use these types of products and prefer them due to their quality and comfort. Harry’s also uses something very important: basic analytics to target its emails to those who have recently made a purchase, thus taking advantage of the specific moment and needs of each user.
2. Airbnb
Their email campaigns include emails with australia database directory captivating, warm, and engaging images about destinations, homes, and cities, targeting guests who have previously registered on the site. This significantly increases the likelihood of a visit. Airbnb knows that quality traffic and profit are important, and these retargeting strategies have worked so well for them as proof of this.
3. Chewy
The dog and cat food brand believes in the resorts unlimited affiliates can earn simplicity of a campaign. For example, their email chain invites users to check their shopping cart contents with a single click. They also offer practical options for audiences accustomed to quick and affordable shopping, such as free shipping, hassle-free returns for any reason, and 24-hour customer service via phone.
