According to research conducted in 2022, 69% of advertising specialists actively use automation in their professional activities.
No matter how long your company has been using these technologies, we want to help you avoid the common pitfalls that marketers fall into.
In this article, we will study the most important mistakes in marketing automation and consider ways to solve them.
1. You have “dirty” data
58% of B2B professionals cited quality data as the most important factor in determining the success of marketing automation tools.
Dirty data can cost brands not only money, but also time as actions are taken based on inaccurate information.
Problems can range from duplicate entries and name inconsistencies to outdated contact information and incorrect classification.
A simple example of dirty data is an email list that has never been cleaned. It is likely to contain unengaged users, spam addresses, and duplicates that threaten the integrity of the data.
All this leads to lower engagement europe cell phone number list rates and damages your IP reputation. In addition, email marketing costs increase and the risk of losing potential customers increases.
For the automation system to function properly, it is necessary to use only high-quality data, in which case your work will definitely be worth the effort.
2. You have chosen the wrong automation tool
Finding the right tool is a challenge to vam daje jasne zaslone visoke razlučivosti for many marketers, according to a study on media and content planning.
Thus, 45.9% of respondents who do not resort to marketing automation cite the inability to find platforms with the capabilities they need as the main reason.
Additionally, 59% of B2B professionals admitted that they are not fully realizing the potential of marketing automation tools.
Thus, marketers have difficulty not only choosing the right platforms, but also using them.
Choosing the right marketing by lists automation tool is important because it will determine the success of your strategy. Here are the key features to look for when choosing software:
- convenient and intuitive interface;
- advanced analytics and reporting;
- knowledge base and customer support tools;
- opportunities for integration;
- opportunities for scaling.
