Why do emails end up in spam ? The first thing to remember is the “three pillars” of email deliverability : domain reputation, email content, and content relevance.
According to AccuWeb research , 23% of spam complaints are caused by email content. Just think about it: every fourth message is caught by spam filters, fails to reach its target, and destroys your reputation because of its content.
Of course, in the other 77% of cases, the reasons for complaints were different, but now we’re going to talk specifically about improving content – what you can do to reduce the number of spam complaints and improve the deliverability of your emails in the future.
Content without signs of spam
First of all, I would like to remind you that email content consists of three components:
In this article, we will try to get to the america cell phone number list heart of the matter and find a way to protect emails from going to spam using Stripo or another editor.
Text content
No matter how good and unique your email design is, the main role in newsletters still belongs to the text.
The actual text message
The text is especially important when it comes to the subject of emails.
What to do to ensure your messages reach your Inbox:
● Do not use ALL CAPS in the subject line;
● Create catchy, memorable and compelling subject lines.
Stripo-Avoid-Spam-Caps
Look at the subject. This letter doesn’t inspire confidence. I didn’t even risk opening it.
Make sure you always use web-safe fonts in appropriate sizes to ensure your emails are legible. Let your subscribers feel that you care about their convenience. If they have to zoom in to read your business proposal, they are likely to delete your emails, despite all their value and benefits.
Content inconsistency
If the subject of the email says “Latest what is advertising photography? International News” and the email contains an offer to buy something, the recipient will probably mark the message as spam.
The email content should be relevant to the topic.
Design
Email design is the face of the entire company. Pay special attention to it.
Image to text ratio
Following all the recommendations cn numbers mentioned here, do not forget about the ratio of images and text. This is the golden rule, adhering to which is the key to overcoming all spam filters. Some spam checking services still have different ideas about the optimal ratio. But they all agree that 80/20% is the minimum acceptable proportion. However, it is even better if there is more text in the letter. But less is already unacceptable.
Can Stripo help you with this? Yes, it can. Our editor allows you to use background colors or images for each text block. So, unlike images with inscriptions created in a photo editor, all your texts will be recognized by email clients.
