Have people been telling you for years that you need to create an email list for your blog? Is it time to finally bite the bullet?
Let’s talk about email – how to get started, email providers, types of messages, opt-ins, and sequences or auto-responders.
When it comes to choosing an email america phone number provider, start simple You don’t need all the bells and whistles.
Get subscribers used to hearing from you. Send a simple email message once a week or so to keep in touch with readers.
The more useful and actionable the message, the better. Readers will look forward to receiving them from you.
Once you have an email provider, you can start collecting email addresses of new subscribers. Grow your email list fast by using an opt-in, exit popup, sign-up form or incentive.
While opt-ins can be good, some subscribers will sign up just to get whatever freebie you’re offering rather than what comes later. To increase engagement, make opt-ins related to what comes next: ongoing emails, increased engagement, long-term opens, and reduced annoyance.
Email sequences and auto-responders to set up: exclusive content, best posts, affiliate promotions, product promotions, surveys and asking questions.
Being able to segment your audience, and then deliver auto-responders based on their needs or situations, is very powerful.
Email serves as a win-win-win for you, your blog, and your subscribers.
Links and Resources for What You Should Know about Getting Started with Email:
- Members Download Area
- Blog Post Ideas
- MailChimp
- ConvertKit
- Drip
- Aweber
Further Listening:
- 10 Things You Can Do Today that Will Pay Off On Your Blog Forever
- How to Increase Your Email List Subscribers By 100% Or More Today
- Create an Opt-In to Increase Your Email Subscriber Numbers
- How to Drive Traffic and Profit in Your Blogging with Autoresponders
Courses:
- Starting a Blog
- ProBlogger Pro – 31 Days to Build a Better Blog
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Hi there and welcome to episode 251 of The ProBlogger Podcast. My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job boards, series of ebooks, and courses all designed to help you to grow a profitable blog. You can learn more about what we do at ProBlogger at problogger.com.
In today’s episode, I want to talk about email. In particular, I want to answer three questions that I got from some of our Facebook group on the topic of email. The questions are coming from Marco, Lisa, and Lia. Marco asks some questions about getting started, choosing an email provider, and what to send in those initial emails. Lisa asked about tips for opt-ins to get more people to sign up. Lia asked about the sequence of emails that you might want to set up as an autoresponder afterwards.
Most people will put their signup form in their updated 2024 mobile phone number data side bar. That’s the first place that most blogger will put it and that’s a good spot. People will sign up there but there are other ways of being a little bit more aggressive with that on putting, positioning the email form in places that people are more likely to respond to.
The most aggressive one is the popup. This is where you come to a site and they ask you immediately or maybe after 20 seconds to sign up. This will get you more, you may not feel comfortable with that though. Perhaps, a better first step would be an exit popup and this is something a lot of bloggers are getting quite good success of light. This where instead of interrupting people as they arrive on your site, you interrupt them when they go to leave your site. That is still maybe a little bit aggressive for some of you but it might be a good first step. I think using that exit popup in conjunction with an opt-in, offering someone who’s leaving your site a gift—an opt-in can be a good strategy.
In terms of sending your emails, Marco ask,
“What should I send?” Again, keep it simple. You can add to this. You will change this probably over time but the key is to send something on a regularly basis, that is useful and that is really where it needs to start. It’s going to be something that is going to give the people receiving your email a quick win and that maybe simply, “Here’s a link to the new post on my site this week.” That’s typically what we do with The ProBlogger email that we send out ProBlogger Plus.
I send out a weekly email and it’s really a list of our new content. “Here’s our latest blog post, here’s our latest podcast, here’s my latest video, and here’s something to think about—I might include a quote or I might include some further reading or something else.” That is all I send. I send it on a weekly basis so that my readers get used to hearing from me and I try and make it useful. All of the contents we produce has an outcome, has a win for our audience. That is something you could do.
We originally rolled that opt-in out as six emails over six months. That kept people subscribed and also showed them that we’ve got lots of content for you here and the emails that all flowed from the original opt-in as well. That is one thing that you might want to be factoring in to your decision. Opt-ins do work but they don’t work brilliantly if the opt-in doesn’t reply to what comes next so make it that flow.
The other thing that I see people debate when it comes to opt-ins is how big to make them. Probably, 90% of people that I see teaching about opt-in say, “Deliver a quick win with your opt-in.” You want to give away something that people, if they take action on it will get a quick win within 10 minutes of receiving it.
Our 180 blog post ideas that delivers that kак приложенията за поточно предаване генерират потенциални клиенти за бизнеса quick win, you sign up for our ideas and you get the first email within a minute or two and this 30 ideas for your blog. That’s a quick win. That was relatively easy to create that opt-in and that’s great. That maybe one topic of opt-in that you might want to do but I actually wonder whether that type of opt-in is going to work in the long run as much as it used to because so many people, offering this little free downloadable things.
