Marketers know that spending time and money to attract traffic to their websites is not the most difficult task. It is much more difficult to convert this traffic into sales. To measure the effectiveness of working with the involved traffic, the CR – conversion rate indicator is used. Increasing CR from even 1% to 2% can give 20% to 50% additional income.
In order for you to be able to correctly set the goal when tracking the conversion rate
evaluate the telegram database users list usefulness of this data and be able to determine a strategy for optimizing this indicator, web analytics of the Webpromo agency have prepared up-to-date CRO statistics in 2023. Learn and increase your sales!
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General CRO statistics
The average site conversion rate is 2.35% ( Wordstream ). This indicator is derived taking into account data from various niches, so it is important to understand the specifics of your vertical. However, it is a good starting point to establish a benchmark to aim for. If the CR of your site already fluctuates at the level of 2-3%, then you are moving in the right direction. Also, in the histogram below, we can see that the top 25% of websites have a conversion rate of at least 5.31%, and the top 10% have a conversion rate of 11% or higher. This is almost five times more than the average value.
General CRO statistics
The average mobile conversion rate is around 1.53% versus 4.14% on PC ( Statista ). One of anyone can create a room, either spontaneously the reasons for such a mobile conversion rate may be the specifics of using gadgets. It’s difficult to type on a small screen and users don’t want to spend time filling out a lead form or entering their payment details.
The average conversion rate for Facebook ads across all industries is 9.21% ( Wordstream ). Since, depending on the field, this indicator varies, we recommend that you do not focus on it to evaluate the effectiveness of your own advertising. For example, fitness ads on Facebook convert by 14.29%, while retail ads convert by only 3.26%.
Average conversion rate of Facebook ads
The highest average conversion rate by traffic source is paid search (2.9%) ( Smart Insights ) . Note be numbers that organic search is almost as high – 2.7%.
Sporting goods has the lowest average e-commerce conversion rate in the industry (2.35%) and food has the highest (4.95%) ( Yotpo ).
