In this article, you will learn why local SEO is so important and how to implement it in 2023 to rank higher than your competitors.
Local search is very effective, especially for small businesses: 46% of all Google searches are local results.
Search engines focus on whether local
users recommend you. In simple email data terms, in order to be discovered outside the region, you must first be recommended by a neighbor.
Google displays two types of local search results.
The first type is the “regular” organic results . These are the 10 blue links, usually listed after the local package.
The second type is the “Snack Pack” results .
This is a Google SERP feature that displays the top three local businesses on a map. These results are usually displayed at the top of the list. About 33% of users click on the second type of links.
It is important to provide the exact location, current address, opening hours, phone number and email address. If you have multiple branches, you will need to create separate cards for each.Users can find your address, phone number, opening hours, descriptions, promotions and reviews on maps.
Recommendation: Place a Google map how to choose an sem agency? on your website, it will have a positive impact on the local ranking of your business.Using local keywords on your site can help improve your search rankings. To do this, create a list of keywords that describe your products or services, then add location-based modifiers.
To select high-quality keywords, use, for cmb directory example, the keyword planner in Google Ads, Ahrefs, Serpstat or other services that work with keywords.Google search engines are getting smarter. It’s no longer enough to just write new content, it has to be quality. Don’t just write for rankings, write for the user.
Although general blogs can attract a wide audience, you should keep local users in mind. Write about local news related to your business, remember events happening in the area. In general, look for newsworthy events nearby.
