This year 2019 is already here and with it come commitments and goals on a personal level. But what about PPC strategies ? Why should they be left out just because it’s work and not your personal life? PPC channels, practices, tools, and trends are constantly 5 PPC Strategies evolving, faster than most of us can keep up. If we don’t continually try new things, we will fall behind. So, with the year already in our hands and resolutions to improve ourselves, here are five strategies to try in 2019 to help our accounts grow and improve.
Map Conversion Actions
In 2019, I want you to take inventory of your calls to action. Understand where they fit in the buyer funnel and map those into your campaigns accordingly. Then, spend some time and fill in the missing gaps. To do this, make a simple table like this and fill 5 PPC Strategies Special Database in what you have. PPC Strategies for Conversion Action Mapping 2019 Here is an example for a basic eCommerce and B2B model: PPC Strategies for Conversion Mapping Example 2019 Keep in mind that not all calls to action are actual exchanges of information or money. Most people don’t buy from you on their first visit.
Segment Retargeting Lists by Date Rang
As in the previous message, not all users should be targeted in the same way, but we often group them into one large retargeting audience. Someone who didn’t convert on your site yesterday is in a very different BFB Directory space than someone who didn’t convert 70 days ago. This year, spend some time and build new audiences based on date ranges with your retargeting campaigns. This will allow you to treat the 7-day users with the recency they deserve and potentially leave the 70-day user alone, depending on how likely they are to convert. attempt behind the search In the end, you should create more meaningful and useful ads for your audiences.