In fact, today, almost anyone interested in learning how to create their Digital Marketing plan may be asking themselves that question. And you… do you really know what SEO means and why you need it? An important topic for those who want to improve the visibility of their business on the Internet.
So, if you are one of those who do not know where to start, you are in luck. Since my objective in this guide is not only to explain what search engine positioning is , but also to tell you what types of techniques exist and what to do to get the most out of working on it on your website or ecommerce.
Seo positioning is a discipline that consists of applying a series of. Techniques both within (on-page) and outside (off-page) a website. With the aim of optimizing and improving its visibility in the organic results of the different search engines on the internet.
In other words, it is a set of actions focused on improving. The positions of a website’s pages in the search engine results lists, for specific queries from. Different users, in order to increase its traffic and monetization possibilities.
SEO is an abbreviation in English that means:
Search Engine Optimization or, in Spanish: Optimización de Motores de Búsqueda .
Nowadays, we can classify SEO into several more or less different types, always depending on the strategies used and the objectives to be achieved.
But, in principle, we must distinguish two general areas of work:
On-Page refers to the optimization of internal elements of a website, such as content, crawling and indexing, user experience, information architecture, internal linking and WPO, among other factors.
If we talk about Off-Page, it involves activities outside the website itself, mainly link building from other sites to improve the authority, recognition and relevance of the brand, among other external factors.
From here, we can find different types of strategies (or actions) that influence these two main groups, such as, for example:
Technical SEO: covers technical aspects of the website that affect its indexing and crawling by search engines. This includes loading speed, compatibility with different devices, URL structure, and site security, among others.
SEO for Content: Focuses on creating and
Optimizing relevant content to attract and retain an audience, using appropriate keywords to improve visibility in search engines.
Local SEO: Optimizes various website factors that help you gain more relevance for specific searches within a geographic area, which is crucial for businesses that operate in specific regions or locations.
International SEO: involves strategies to reach audiences in multiple countries, optimizing the site for searches in different regions and in different languages.
SEO for eCommerce: specific to online stores, where product and category pages are optimized to increase visibility and sales through searches for commercial products.
Mobile SEO: specific technical optimizations to improve performance and user experience on mobile devices.
Each type has its importance and application depending on the objectives and nature of the website or business.
Special database firms are attractive not just because of their effectiveness but also because of their ability to emotionally connect with users. Think about the ambitious business owner who does not have access to market research specifically designed special database for her handmade company. She finds CraftTrendsDB which focuses on customer preferences and sales trends for artisan products.
You need to work on your positioning
Because the higher the position of a URL in the SERP (Search Engine Results Pages) , in theory, the greater the number of visitors that reach it from the different search engines.
For example:
When a user types the keyword “furniture sales in Barcelona” into Google, the search engine presents, in hierarchical order, the websites that talk about furniture sales in that specific city.
In this case, the user will probably be searching to find local furniture stores in Barcelona.
The three words that the user has typed (sale, furniture and Barcelona) are the ones that Google uses to find the indexed pages in its database, content that best responds to these specific characteristics.
And it will place them in descending hierarchical order in the SERP, according to the specific parameters that its algorithms are evaluating at that moment.
Why is it so important to improve these positions?
Now, you might be asking yourself this question. And the answer is simple: a user searching on the Internet will hardly go to the 2nd page of Google search results (or any other search engine) to look for information.
In Digital Marketing it is popularly said that:
“The best place to hide a dead body is on the successful logistics practices – how to improve delivery efficiency second page of Google… no one will notice the murder.”
What is SEO for?
Once we have understood what SEO is and what its importance is within a digital strategy, as a summary , we can deduce its usefulness and see how it benefits us:
1) It helps us improve online visibility
By working on the different factors that influence the good positioning of our content, we also improve the visibility or number of times in which the different URLs of our Web domain appear in search engines.
In this way, we will leave behind the dreaded
It is very important that I make the ” qualified ” part clear to you at this point , since if we have an online business, it is of no use to attract any type of user .
In other words, assuming that I have canada email lead an eCommerce site selling running shoes, it is of no use to attract people with a “sedentary” profile with our content, since they will presumably not be interested in buying this product from us.
On the other hand, if we create articles that help running enthusiasts, for example, improve their daily lives, they will be within the type of users who could potentially be interested in upgrading their current shoes.
Derived from the previous reason, it is
Evident that, if I attract a greater number of users aligned with my Buyer Persona , my business sales will increase in the medium and long term.
And the same will happen if you offer services… You will receive an increasing number of requests for quotes from potential clients.
4) Improve our reputation
We will ensure that our community of followers and users in general take us into consideration and the brand image, both ours and that of our company, will increase.
Inevitably, improving the above factors helps us a lot in promoting “online word of mouth” and in gradually improving our Personal or Corporate Brand .
Download my eBook on Keyword Analysis!
How does SEO work?
To summarize and simplify this topic greatly, search engines follow a three-stage process to find and classify content on the Internet:
Crawling : They use “ bots ” to surf the web looking for new or updated sites and URLs, which they should be able to find through pre-existing links.
Indexing : analyzes the content of the pages found to understand their relevance and then stores them in the Google Index.
Results : when receiving a query, to answer it. It selects the most relevant and highest quality pages in its index, to display them in a hierarchical. List of results (the serp) within the search engine.
Therefore, one of your goals should be to facilitate the crawling and indexing of your. Pages by applying good technical seo practices, respond to search. Intent with relevant and optimized content, thanks to on page, and get quality. Websites to link to you, with off page techniques.
How does SEO work?
Where to start positioning my website?
With this post I wanted you to first start by having clear the basic concepts about this topic, which we have already talked about above, so that now we can see together some basic factors that will be great for you in your new SEO positioning strategies .
As I was saying, in addition to the definition of Search Engine Optimization, I am going to break down the main concepts that you need to be clear about on the subject and give you some basic guidelines so that you can take your first steps.
But, if you are really interested in learning much more, take a look at these other more advanced guides and tutorials on this interesting topic that I have previously published on the blog:
