“[…] to boost campaign creation and simplify search ads by combining your expertise with Google AI.”
Google had already introduced automatically created assets (ACA) in 2022.
Basically, the advertiser adds the landing page of the ad, Google AI extracts the keywords and generates titles, descriptions and images to be included in the campaign.
To further maximize the portugal phone number library quality of these assets, Google will introduce generative artificial intelligence tools.
This new “enhanced” AI will analyze both the content of the landing page and that of existing ads, with the aim of creating ads that are able to capture even the smallest nuances of the reference query.
But that’s not all.
Google’s new AI will take a conversational approach , allowing the advertiser to engage with the AI to ask for changes and/or get new ideas and inspiration for the ad.
Generative AI and Max Performance
Google says generative food and beverage industry trends AI will also be implemented for Performance Max campaigns .
The AI technology will analyze all the data present on the website indicate by the advertiser, processing relevant texts and images generate from scratch .
By doing so, the advertisements will be extremely personalize in line with the type and characteristics of the contents of the website itself.
In addition, Google also announces the future implementation of a re-engagement objective for Pmax , in order to maximize the acquisition of new customers.
Generative AI and Search Network
The Silicon Valley giant recently introduce Search Generative Experience (SGE), which will have a significant impact on the SEO landscape.
Users will no longer have to beb directory navigate through endless search results to find what they are looking for.
By implementing SGE, Google itself will analyze all the sources most relevant to the query and generate a unique and summary response, with the insertion of links for any further information.
During the Google I/O conference held in May 2023, Google announce a future integration of SGE into the world of advertising.
To be more precise, the ads will be displaye above and below the output provide in response to the query type by the user.
No official date: for now, the search engine is limite to talking about “experiments with new native formats”.
