Contextual content is a smart way to present the right material to the right audience at the right time.
It could be a relevant blog post, an advertisement, a video or even an interactive quiz that perfectly adapts to the user’s needs.
Digital 360º explains it to you!
In short, it is marketing content that offers people information they are looking for at the moment, even without realizing that they need it at that moment.
Learn what Contextual Content is
It’s marketing content that adapts to your audience’s current location, channel, and needs. You might be wondering, “But how?”
In short, it provides people with the oman whatsapp number data they’re looking for at the moment, even if they don’t realize they need that information at that moment.
You’ve probably wondered why you see ads for umbrellas on your social media when it’s raining, or ads for a specific restaurant when you’re driving/passing by the area where it’s located, right? Both examples are contextual content that adapts to the user’s circumstances and what they’re experiencing at the time.
Contextual content differs from traditional marketing because it works to fit very specific situations. This is in contrast to traditional marketing, which works to simply bombard the customer with content that broadly recognizes the brand.
For marketers, the end result is a better connection with the needs of their target audience. After all, people are more likely to buy at the exact moment they need something, rather than later, when they are trying to remember who offered service/product X.
Personalization: The Key to Contextual Content
To make contextual content even more the introduction of generative ai and dominant, there is a method which is: PERSONALIZATION.
This customization is so important that we can say that it is 100% necessary to ensure that the entire process works and is effective.
Let’s go! The whole concept of contextual content means tailoring the format and essence of your message to the precise MICRO needs of a specific user, rather than the MACRO desires of a group. Personalization makes this happen by helping you narrow down the segment of the persona you want to reach. Ultimately, this allows you to have the information you need at the exact time.
How about an example? Let’s say you’ve collected data on people who like scarves. In a survey of 10 people, 3 of them prefer green scarves and the other 7 prefer yellow ones.
You could use personalization (in this example) to offer a discount on green scarves to the 3 people who liked them the most, and send a contact lists message with a similar coupon to those who preferred the yellow ones.
The result will likely be users buying, which would not be as likely if you had sent a message to the MACRO group of 10 people.
These are examples so that you can understand the process in a simplified and effective way to use in your business!
