Several types of targeting are available in YAN today:
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- retargeting and audience selection Yandex Direct ;
- user profile by short-term interests;
- automatic targeting of audience behavioral indicators;
- by keys
Some targetologists sum up several different types in one group
Hoping that this will help to specify the audience. However, this is not the case.
In reality, combining different types article originally appeared of targeting, on the contrary, expands the potential audience, rather than narrowing it. This is due to the fact that all these types in the YAN group work according to the “OR” operator.
It turns out that if you add both the keyword
Auser profile with the name “professional guitars” to one group, the ads will be broadcast separately in the interest category and by key vietnamese offer phrases (to those who were previously interested in a similar topic or are currently on guitar sales websites), instead of being displayed to those who entered the required query or are actively monitoring this topic.
The same situation occurs when hyperlocal targeting is used . Adding keys to a group and selecting an audience by segment based on such targeting will result in the ad example being shown separately by keys and by segment, and not to those users who submitted the necessary requests and live in the required area.
If you need to narrow your audience, you can adjust your bids at the ad group or campaign level.
