Like taxes or all that legal stuff or something.
I know a little bit about it, but I have no enthusiasm for it.
What I am enthusiastic about is coffee .
I love coffee and all the details that go with it.
Not just drinking coffee, I’m interested in the beans, where they come from, how they were roasted, what the process was like, what the supply chain is like.
What the conditions are like where the coffee is grown and so on.
So, I’m interested in all the stuff that goes with it.
I just find the industry super exciting
Because I think it’s also a great drink that has made people happy for thousands of years.
( The 10 best marketing books of all time )
#2 “players with money”!
The second step, once you’ve decided on an industry, is to not target the entire industry and just write about coffee.
That would be way too wide.
You have no brazil email list chance to stand out in any way.
Instead, you only take a small piece.
You take this little piece out of the industry.
And these have to be “players with money” .
That is very important yes
That you target people within this industry who have money and who spend money.
Because constantly sending emails to these addresses otherwise you’re writing for people or building a business around people who don’t want to spend any money.
So, who is this small, very specific target group in the coffee industry and are they players with money?
For example, I betting email list would n’t take the normal consumers who just drink coffee .
Yes, these are people who go to Aldi, buy their coffee for €6 and are happy.
Or even buy instant coffee.
Well, I wouldn’t even target them.
I wouldn’t even try to make money with them.
But the players with money that I would target are very small, specific target groups.
