Does your organization employ expertise in delivering exceptional customer experiences?
wait..!
Are you new to the term customer experience?
If you are, then let us understand it from the very beginning. For the sake of clarity, let’s look at the following example.
Ryan bought a new laptop but was having russia phone number data trouble setting it up. The step-by-step instructions given in the user manual had some errors and were inaccurate. When he tried calling the support team, he was unable to get through and as a last ditch attempt, he sent an email explaining his query. However, he did not get a response from them.
Ryan was so angry that he decided to post a bad review on all social media platforms. And, the moment he posted it, the team contacted him and resolved his issue immediately.
What do you think is most lacking in this if an information set sits laptop vendor? And, what is the best solution to solve this problem?
If you’re an entrepreneur or new to the business world, considering the customer experience is important for the continued growth of your brand.
Defining the Customer Experience
Simply put, customer experience, or CX, is the experience your customers get from your brand throughout the buying journey.
It can be anything from visiting a website to interacting with your customer support team. Customers should want to visit your brand again and again because of the impact you made on them. According to Forbes , 74% of consumers say they are likely to make a purchase based on an experience alone.
In Ryan’s case, due to poor internal management within the company, the laptop company failed to provide an excellent customer experience by providing incorrect information in the user guide, not answering calls on time, etc. This made lack data him very angry, which led him to take the drastic step of tarnishing the brand’s image on digital platforms.
Now, with artificial intelligence (AI) shaping the face of organizations, implementing AI to track customer experience can be a viable option. Let’s take a closer look.
4 Ways Artificial Intelligence Is Changing the Customer Experience
AI can be used to identify specific needs and requirements of your customers. Moreover, you will be able to provide a superior customer experience and increase customer loyalty and retention. It also helps in boosting brand advocacy in the first place.
All activities performed by AI are powered by user data and not based on any intuition. Therefore, organizations can rely on AI to generate insights and make smart decisions.
Using AI in your organization can help you:
Improve personalization
With the help of technology, you can customize your products and services for each customer and attract them to your brand. Artificial intelligence can evaluate customer behavior based on previous purchases or browsing history.
