Everyone has a set of characteristics — from their name to aspects of their personality and appearance — that make them memorable and recognizable to others.
Having a well-defined identity is important not only for human beings in society but also for brands and enterprises. After all, how can you be recognized without an image?
A good visual identity should
be seen as a priority in any business strategy. When well-developed, the process of amazing and converting customers becomes easier.
When the visual identity is deficient or poorly developed, the reality is harsh but straightforward: nobody (or almost nobody) will value estonia phone number data your business.
Want to know how to do this in practice? Keep on reading, and find out:
- What is Visual Identity?
- What is the importance of visual identity for a brand?
- 5 Companies with an Outstanding Visual Identity Design
- Visual identity, brand, and branding: what are the main differences?
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What is Visual Identity?
Visual identity is a combination of several graphic and visual elements that, together, create an atmosphere around a company. It involves its values and views of the world and society.
If the concept is still not clear, try to remember use email campaigns for strategic partnerships situations where people say things like “Gee, whenever I see someone in a ball gown, I remember Maria. It’s her trademark!” or “Boy, Paula really knows a lot about movies. I can’t watch an awards ceremony without remembering her”.
Think about yourself for a minute: of all your characteristics (physical or not), you must have your favorites, the ones which stand out in the eyes of others and somehow make you memorable.
Even those aspects about you that are not your sms to data favorites, but are part of the set that makes up your personality, matter: you have a name and an image that are only yours, that differentiate you from anyone else.
For a brand to be equally recognized
in a positive way and to succeed in its niche, it is necessary to define it and highlight its best qualities, making it appear unique and interesting.
This way, the brand will be recognized when the client is buying something or making a decision.
The set of aspects that makes up the visual identity goes far beyond a business card to attract possible clients in an aesthetically superficial way: think of it as basically the “personality” of a company synthesized and exposed to the world.
That’s why the better and clearer is the strategy, the more space the brand wins in the consumer’s daily life.
Some companies develop their visual identity so well to the point of being recognized only by their colors!
Some of the elements that make up the development of a visual identity are:
- the logo;
- typography;
- color palette;
- promotional materials (flyers, posters, and billboards, for example);
- and, more recently, elements of social media — such as images of posts, avatars, and cover pictures.
What is the importance of visual identity for a brand?
Red background with a white logo, a little red ball next to a yellow-orange one, the letter M in yellow applied under a red background.
If you thought of Coca-Cola, MasterCard, and McDonald’s, you have just proven that the investment in a good visual identity is a great strategy for reinforcing brand recognition.
If not, I’m sure you would have immediately recognized them if you had seen the images somewhere out there.
MasterCard’s recent action is a proof of this: after decades of signing their name on the logo, the two circles will be the main — and, in most cases, unique — logo elements.
Removing the name from the logo was a strategy adopted after the company realized that its visual identity was capable of promoting a recognition rate that reached 80%.
