It is important to identify the strengths and weaknesses colombia phone number library of your “rivals” . An activity that proves to be absolutely indispensable in the race for positioning on the digital market.
Competitor analysis is the set of activities that allow you to understand which scenario your proposal fits into. How competitive your opponents are . What their tactics are and how much success they are obtaining with the same target audience that you would like to convince to opt for your offer.
With a detailed analysis of the competition. You can better define your unique value proposition. Identify competitive gaps . Obtain concrete advantages over those who offer products and services similar to yours and also establish parameters by which to evaluate your success.
How to do a competitor analysis
To analyze the competitors that can influence your storm otto digital marketing strategy. You should ask yourself the right questions and proceed step by step. Collecting and analyzing a series of information from both the online and offline contexts . In fact. Whatever the environment in which you move (virtual or purely physical). Nowadays you will probably find yourself dealing with a double type of competitors . Within your business plan. The analysis of digital and non-digital competition should therefore be a crucial step that can help you precisely define the strategic marketing plan that you will put into practice on a daily basis.
Online competitor analysis: what aspects to analyze?
Your online competitors are fighting with you for the betting email list top positions on the serp of search engines . But also for the attention of the public on social platforms. Advertising platforms and on every other digital communication channel. The main difficulty when facing competitors of this type is the presence. Online. Of a much larger audience of competitors than that which. Once. Was limited by territorial constraints (i.e. Companies similar to yours in your reference area).
