In the case of the previously mentioned musical instrument store, the following might happen. The customer searches for “acoustic singapore phone number library six-string guitar.” All the stores return acoustic guitars as a result, and this one: “Music store. Lots of instruments.” Lots is great, of course, but do they have guitars?
Or an even sadder situation. Instead of writing an adequate and easy-to-understand title, they write “A large number of instruments”, being a club in a music school. And a person searching for information on the request will not be able to understand whether it is a store, a club, or tickets to an orchestra concert.
An illogically thought out offer
Let’s imagine you sell laptops, but with since 2018, the fashion retail chain high prices, for example, $500 and up. And you offer a mouse pad as a gift. It is unlikely that such an offer will interest the client. The bonus should correspond to the cost of the purchase.
If you don’t take this into account, there is a chance that your competitor, whose ad is nearby, will make a more advantageous offer. A good gaming headset, a significant discount or a quality bag (backpack) for transporting the purchase – it doesn’t matter, in any case, you are already at a loss. To avoid such a situation, you need to carefully analyze your audience. And what you definitely shouldn’t do is copy the top CPA offers from others. Then you will simply disappear in hundreds of similar offers.
Not using suggested extensions
In addition to the standard description frist database and title, online advertising platforms offer a variety of informational additions: phone, prices, quick links, schedule, address, etc. If you do not use them, your ads will look dull and unattractive against the background of competitors, significantly reducing the chance of getting a click.
