Example of a banner on search Creating the perfect option A list of important parameters that a successful internet banner has . Are you uruguay phone number library interested in Yandex.Direct contextual advertising? We will will get increase your brand recognition and business performance using the contextual promotion tools of the Yandex.Direct advertising platform. Already at the first stages of cooperation, you will be able to observe the growth in popularity of your products. Readability. This point can kill two birds with one stone – pass moderation and make it easier for readers to perceive the information.
Pleasant colors
The banner image should not be like a video format and shoppable content rainbow, irritating the eye and not allowing to concentrate on the meaning. It is desirable to use two or three colors that go well together, and for important elements (buttons, for example) – use a contrasting color. Normal text quality. It is important not to overdo it, but there should not be will get too little text either. The main task is maximum information and attraction. At the same time, dividing the text into points will improve the perception of information.
Matching the target audience
If the goal of contextual advertising is frist database to popularize a chain of beauty salons, then the banner design should match the theme. There are cases (especially when it comes to advertising products aimed at older people) when spending money and time on developing a super innovative design simply does not make sense. In order to understand the tastes and interests of your target audience, it is necessary to constantly conduct analytical work. In addition, you can refer to competitor statistics. Debugging Step One: Setting Up a Campaign Go to Yandex Direct and click on the item “Add campaign”.
