Knowing how to communicate in a targeted and diversified manner based on the channel is one of the essential skills today for anyone who finds themselves managing social profiles, whether personal or corporate. How and why to do it? Here are some insider tips on social communication!
At the dawn of 2021 you can in no way underestimate the importance of being there . Where? Within the networks of the main social email list media. Social media users have exceeded 40 million in Italy alone ( Digital Report 2021) divided between the timeless FB, Instagram, Youtube, the image social Pinterest, Snapchat, Tik Tok and its challenges, the new ones like Clubhouse or the more professional and sober Linkedin.
As it is inevitable to be there
It is unthinkable to be everywhere and above all it is forbidden to be everywhere in the same way and without communication tailored to the individual social network.
You will realize by yourself that proposing your latest Tik Tok choreography on Linkedin may not be a smart move. But the differences between the platforms are much more subtle than that: each one has extremely specific characteristics what is meant by call to action (cta)? that require the formulation of a dedicated strategy.
So, is it worth being on all social media? Which social media is best for your business or personal brand? Is it possible to post on all social media in the same way?
Here are some helpful answers to these existential questions
Social Media Marketing: How to Communicate on Different Channels?
Whether you have decided to equip your store with social profiles, open an account to promote your business as a freelancer or use social media marketing to promote your company, before enthusiastically launching into the creation of your first social post, you will need to go through an – yes, essential – analysis phase.
To set up effective communication on social media, you will first have to take a step back and make sure that you have laid, more generally, the lack data foundations of solid corporate communication. How? Through inevitable steps, such as defining the personality of your brand and its philosophy, analyzing the target audience you are addressing with your offer, studying your competitors and drafting specific objectives to achieve with each communication campaign, which act as a road map for success.
