Try to find out where most of your outreach and online traffic comes from. These are your lead generators, and here are some of the most common ones:Social Media — You may be generating traffic from users engaging in one of your B2B marketing campaigns on platforms like LinkedIn or Facebook.Email — Users might be clicking through to your site from an email newsletter or a B2B email marketing campaign.
Blog Posts — Your highest-performing
Blog posts and guest posts can also generate loads of traffic.Live Chat — B2B traffic is often b to c database generated through users reaching out to your sales team or customer service through a live chat feature on your website. Once you’ve determined the source of your traffic, you’ll want to ensure that the pages your visitors are landing on are doing all they can to spark interest in your products or services. Let’s assume that your analytics tool use Salespanel for B2B tells you that most of your potential leads are coming to your website through inbound links from your LinkedIn campaign.
In that case you should
Focus on updating the pages they’re landing on and keep them engaged with your site. Add long-form content to your how to differentiate your social media communication? most-visited pages, but put it behind a pop-up asking visitors to leave their contact information. If you’re feeling extra confident, you can even put your most popular content behind a soft paywall, but be cautious with this strategy as you don’t want to alienate any potential leads. Test Each of Your Existing Lead GeneratorsOnline tools like website Grader help you evaluate your lead generation sources, providing feedback on how to improve your content, landing pages, CTAs, etc.
This type of tool also
Allows you to compare your best-performing landing pages with those that may not be doing so well. For instance, you could belize lists be getting thousands of visitors a week to Landing Page X but only converting % of them. At the same time, Landing Page Y could be getting only a few hundred visitors a month but converting –%. Your next step could be to compare the two and see how you can optimize Page X to get a similar conversion rate to Page Y.
Finally you could run an
An internal report evaluating your CTA clicks, landing page visits, and thank-you page shares to find out which of these offers provides the best results. Then, you could prioritize this strategy and create more of your best-performing lead generators. Promote Whitepapers or eBooksAnother efficient yet non-invasive approach to generating interest in your brand is creating blog content promoting a whitepaper or an eBook. This way, your visitors can learn more about a topic that has caught their attention while providing contact information in return.
