Thanks to this instrument, both sectors are committ to carrying out those actions that are within their reach and that are necessary to boost business.
For example, the marketing department can commit to obtaining a certain number of leads, and the sales department can commit to following up on them in a timely manner.
Joint monitoring of results
Finally, for the SMarketing team to work, it is essential to analyze whether the strategy is working or if adjustments ne to be made .
Establishing specific KPIs (social mia job function email list engagement, number of qualifi leads, prospects contact, deals clos, etc.) is crucial to evaluating the success of the initiative .
How we do it at Agencia Clepsidra
Every company seeks to increase its profitability. That is why, every time a client starts working with us , in addition to carrying out an analysis of the brand’s communication and digital aspects, we focus on evaluating how it works behind clos doors .
Why do we do this? Because we know that if the people get rid of the “i’ll think about it” syndrome who are part of it do not share the same objective or feel disconnect from the rest of the organizational sectors, the results will be far from being the best.
With this premise, we began to work on the integration of sales and marketing in one of the most important brokers in the Argentine insurance market . As with other organizations, its growth curve had stagnat and, to increase its profitability, the company ne to increase its sales.
After analyzing different aspects
We came to the conclusion that the problem that was slowing down development had nothing to do with the product offering, nor with customer service or the presence of competitors with a greater presence.
The main problem was the disconnect between sales and b2c fax marketing , that is, between the parts that make up the SMarketing team. So, we got to work.
Together with the company, we design training sessions for both departments. During these meetings, in addition to the company’s general vision and mission, the strategic objectives and indicators of each particular sector are highlight (engagement, lead quality, prospect follow-up, etc.).
In addition, at these meetings, information and data is shar on what each area considers should be maintain or adjust in order to respond to the demands of prospects.
