Have you ever heard of the term user-generated

content? The definition is exactly as it sounds. User-generat ever heard  content is any type of content, whether it be images, videos, audio, or written content, that cell phone database has been creat and post by users online. The most obvious example of user-generat content is when your customers take pictures of themselves using or wearing your products, posting them on their social mia accounts, and tagging your store. You often see this with influencer marketing, but when you have a strong community of brand advocates, they’ll willingly post about your brand without any incentive.

For example, on the Swank ever heard Store’s Instagram

page, you can click on the “tagg” section to see hundrs of images of customers that are wearing their products and tagging the store in the images. This is a bonus for your brand because when new visitors discover you on Instagram, they can go to this section to see that there are many people that enjoy your products.

Swank Store Instagram example-

 

Another great piece of user-generat content  the new audience group that was just creat that you can use to your advantage is reviews. If you offer a loyalty program, you can give customers points if they write a product review directly on your product page, or you can use your email or messenger channels to ask betting email list customers for feback after they’ve made a purchase. Use these reviews when you send abandon cart messages to ensure customers know your products are trust by other shoppers. For example, see how Ella + Mila includ reviews in their Messenger marketing. This helps build brand cribility.

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