How to improve the crawlability and indexability of your website

How to improve the crawlability  Tell me, what’s the first thing that comes to mind when it comes to positioning a website?

The content? Or maybe How to improve the crawlability the backlinks ?

I must admit that these are two essential factors for ranking a website in search engine results. But they are not the only ones.

Indeed, two other factors play an important role in an SEO strategy: crawlability and indexability. And yet, the majority of website owners have never heard of them.

How to improve the crawlability Even minor crawlability and indexability issues can cause your site to drop in rankings, regardless of the quality of your content and the number of backlinks.

 

 

What are crawlability and How to improve the crawlability indexability?

To understand these terms, let’s first look at how search engines detect and index pages. To discover new or updated pages, they use what are called indexing robots, or crawlers, which are robots that follow links on the web with the sole purpose of:

Find and index new content on the web.

Here’s how Google explains it: 

“These crawlers examine web pages fax lists and follow links on them, just as you would when you browse the Internet. They go from link to link and send information about those web pages back to Google’s servers.”

Former Google employee Matt Cutts posted an interesting video explaining this process in detail. You can watch it below:

Simply put, both terms refer to a search engine’s ability to access and index web pages.

3. Make regular updates and add new content

Crawlability is the ability of a search engine to access and crawl the content of a page.

If a site has no crawlability issues, indexing as reported in march when robots can easily access all of its content by following the links between pages.

However, broken or dead links can lead to crawlability issues: the search engine is unable to access specific content on a site.

Indexability , on the other hand, refers to a search engine’s ability to crawl and add a page to its index.

Even if Google can crawl a site, it may not be able to clean email index all of its pages, often due to indexability issues.

 

4. Server errors

Similarly, down server redirects and other server-related issues can prevent crawlers from accessing all of your content.