On air is a regular digest of Likeni with the most important fresh and smart materials.

This week, Likeni launched the 2020 SMM Companies Popularity Rating. TikTok promised to give experts access to its algorithms and moderation data. Russia became the fourth in terms of the number of influencers on TikTok.

Number of the week

 

The SMM Companies Popularity Rating 2020 has started email data on Likeni . Very soon the market will find out which SMM companies have become the most popular this year, according to colleagues.

• TikTok will give experts access to its algorithms and moderation data.
• Telegram filed a complaint against Apple with the European Commission.
• Spotify has released its financial results for the second quarter of 2020.
• Russia has become the fourth largest country in terms of the number of TikTok influencers .
• Facebook is poaching bloggers from TikTok.
• Pavel Durov : “Apple spends colossal resources to maintain its monopoly position.”
• VKontakte launched a section with products important for the week: like rating and the fight against the monopoly of it giants called “Shopping” .
• Instagram users complained about the camera turning on while viewing the feed.
• Yandex.Zen bloggers will be able to earn money from product reviews.
• VKontakte has opened a bloggers’ house where “Clips” will be created.
• Facebook is testing a Page design without a Like button.
• TikTok and NMPA have signed a multi-year licensing agreement.
• The SMM Companies Popularity Rating 2020 has started on Likeni .
• Spotify has started selling advertising in Russia and the CIS.

 

Important smart

Heart-to-heart talk: how a brand can communicate with users on social networks

Let’s talk about the main problems of mobile list brands in social networks.

 

What is the time:  9 minutes.

Twitter

Profile photo size: 400×400 px.

 

• The photo is display in a round shape, with a resolution of 200×200 px.
• The maximum file size is 2 MB.
• Formats: JPG, PNG and GIF files without animation.

 

Twitter header size is 1500×500 px.

 

• Maximum file size is 5 MB.
•  Aspect ratio 3:1.
•  Formats: JPG, PNG and GIF without animation.

 

The size of a photo post on Twitter is at least 440×220 px.

 

• All photos and images for Twitter must be centered horizontally.
• Maximum image resolution is 1024×512 px.
• The resolution in the feed is 506×253 px.
• You can upload up to 4 images in one tweet.
•  The maximum file size is 5 MB for the mobile version and 15 MB for the desktop version.

 

Twitter Advertising

Twitter advertising is not available to Russian users. The social network itself mentions that the network’s capabilities are limited in countries subject to US sanctions.

 

Pinterest

All uploaded illustrations and photos are called pins.