Overview of demographics of a LinkedIn campaign, filtered by job title
Tip 3: Look at skills and/or groups to create your target group
Sometimes you have to deal with a target group that may be difficult to target with functions or industries. recent mobile phone number data Then you can also look at skills and groups. There you can make the target group a bit more specific, if you need that.
Also read: How do your LinkedIn ads score?
Example: A company is present at various bicycle industry fairs every year. Unfortunately, we cannot literally customers with one-time purchases; segment this. By searching for certain skills and/or interesting groups, you still get the people with the right interests. This way I was able to find various skills and groups that were related to ‘bicycle’. This resulted in a CTR of 1.28% and a CPC of €1.64, so in this way you are also super relevant.
Another example : the target group
A of these campaigns were (employees of) employment agencies. This was not a specific ‘industry’ as a european union phone number segment in the composition of the target group, but ’employment agency’ is a skill. In this way you still get the right people in your targeting. Because when I then looked at the demographic data of the LinkedIn campaign, I still saw all the known employment agencies there.
