Target groups & personas
It is better not to create them blindly and according to our assumptions. Let’s base them on hard facts and data. For example, statistics can be useful to prepare chinese overseas canada database personas, which offer a lot of basic knowledge. Through social media, we will learn, among other things, the demographics and geography of your target groups.
Interviews with current customers will be a great foundation for building specific personas. Let’s conduct a few of them, draw common points and build the imagination of our new customers on that basis.
- Let’s call them
- Let’s define their gender, age, place of residence
- Let’s describe their mindset and lifestyle
- Let’s establish specific needs for having our products or services
- Let’s define the problems that they help us solve
This is extremely important. Let’s not limit ourselves to basic, very general descriptions. This approach is wrong and will not contribute anything.
Instead of strict, closed persona post formats, we recommend using persona insights indefinitely!
SEVENTH: visual identification
When developing a social media communication strategy, an important step is to update or create new visual communication. How do you identify when it becomes necessary to refresh your image and visual communication on social media? There are several key aspects to consider:
1. Inconsistent branding across platforms. Inconsistent branding across social media platforms can dilute your brand message and confuse your run a page speed test audience. If there are noticeable differences in color schemes, tone of voice, or messaging, you may need to rebrand to create a consistent and unified brand presence.
2. Decline in engagement/reach. Declining engagement metrics such as likes, comments, shares, or views can signal that your current social media strategy is not meeting your audience’s expectations. Rebranding can be an effective tool to give your content a new boost and regain the attention and engagement of your target audience.
3. Changing target audiences. As a brand evolves and socio-economics change, target audiences and markets can change. If a company is focusing on a new demographic or expanding into a new market segment, rebranding social media can be key to effectively reaching new audiences. For example, if a brand originally targeted millennials and now wants to reach Generation Z or Alpha, a social media refresh may be necessary.
4. Competitive analysis. Monitoring your competitors’ social media presence provides valuable information. If your competitors have more engaging and visually appealing communications, it may suggest a need for rebranding to remain competitive in your industry.
An example of successful rebranding is the Lidl asia email list brand, which transformed its image, originally associated with low prices, through a comprehensive transformation of its own brand packaging, store appearance and – most importantly – using the potential of social media. Thanks to diverse content on platforms such as Instagram, Facebook, TikTok, Pinterest and Spotify, the brand effectively communicated its light, accessible and friendly character. Using the potential of social channels, Lidl became a brand that attracts both everyday users and younger groups of recipients interested in cooking or a healthy lifestyle.
