How to choose keywords for positioning? You ask yourself this question or the agency doing your SEO asks it on your behalf. Regardless of the circumstances, it turns out that it is not that simple.
We have been positioning websites for so many years that we have seriously seen everything – including optimizing a website only and exclusively for the name of the company owner (we are still recovering from the shock). The right keywords are gambling database indonesia the basis of marketing activities – after all, they are needed in various channels.
How to choose them and why are not all keywords the same? The text below is about all this – enjoy!
Keywords – what is it all about?
As the old Chinese saying goes, “To solve a problem, you must first understand it.” Unfortunately, we don’t know who said those words. But if we wanted to find out, we would probably type them into Google. What pages would show up? The exact also assign specific responsibilities ones that Google thought were most relevant to the query. That’s how keywords work .
A keyword or key phrase is therefore any string of characters entered into the Google search engine. The Google search engine, in turn, uses complex algorithms to display search results that are essentially a ranking of websites – the first one to appear is the one that Google believes best meets our expectations.
And how does Google know which page or subpage is the best? Unfortunately, the algorithm for determining the order is not public, and the number of factors influencing the positions is large.
However, one of the most important is the presence of the same and similar keywords in the content on the page. Thanks to this, if you type “cold cheesecake” into the search engine, the first result will probably be some recipe for cold cheesecake…
Therefore, if you want people to see your recipe for cold cheesecake, you should definitely use the words “Cold cheesecake” in the title.
Selecting keywords – unfortunately not that simple…
As you can see, the general principle of how keywords work is very simple. So why do so many agencies and specialists in Poland and around the world deal with this issue? Why all this positioning, analysis and lists of keywords?
Unfortunately, as is often the case, simple things turn out to be much more complicated after a closer look. Of course, this is not the time and place to delve into the details of SEO workshops. This is a broad issue, in which a lot also “depends” on various factors. However, if you run a business that wants to earn money from Google searches – the so-called organic traffic, you need to know that:
- Keywords must appear on your page. They are simply… key words for Google search,
- Just like in the real world, there is competition in search engines and the world of keywords. SEO activities do not take place in a vacuum – other companies also want to gain potential customers in this way,
- Each keyword entered into the search engine has a specific user intent. Therefore, the phrase “Malbork Castle” will not necessarily be important for a door lock seller in Malbork…,
- distinguishes several types of keywords – generic keywords that are one word with a broad meaning and more complex keywords that belgium numbers even contain several words. They can be in the form of strings of words – e.g. “printers Poznań”, or whole sentences “How to wet sand plaster”,
- Google uses a complex algorithm to assess the value of each website. This algorithm is not public, Google only publishes “guidelines”,
- Keyword competitiveness is extremely important for successful positioning, especially in the case of projects that are still being developed.
