How not to choose keywords?
As we have already mentioned, the topic of selecting keywords is not as simple as it seems. However, if you run a business, you probably do not select them yourself. However, you will definitely need to know how not to select keywords. Thanks to this, you will various mobile devices and monitor its performance in Google Search Console. gambling database japan quickly recognize that the positioning of your company’s website is poor. What should worry you?
- Lack of high positions in Google – you need to know that from the perspective of traffic, positions 1-3 in search engines are the most important. In the case of new or small sites, it is also worth paying attention to positions 4 to 10, or those just behind the top ten. The remaining results, even if there are hundreds of them, have no significance.
High positions only for brand phrases – i.e.
those that contain the company name. Your brand is usually (almost) unique, so Google will naturally associate it with the site and put it in the first or second place. Positioning yourself for brand phrases is therefore not a success. What’s more, they are used only by people who know that you exist and want products from you specifically.
- Limited number of keywords – here, of course, it is difficult to indicate the range of how many keywords is the right number for your company. First of all, check how many keywords are visible on individual subpages of your website. If these are single phrases in positions below 10, then something is definitely wrong. Going further, look at the quality of keywords. If you are only displayed for general keywords directly related to your business, then you probably also have a serious problem to solve. You can run a test here – if, for example, you sell industrial inductive sensors, then ask Google “Where to buy inductive sensors?”. If your website is not in the TOP 10 results, then you mustwrite to us – we will help!
Of course, each case is different, as are the types of you can adapt your content plan businesses, the competition, and the history of the site. The way in which individual industries operate is also very different, and specialist topics will always generate fewer phrases and traffic than common ones. Once again, we will also mention that many variables determine the final positions in Google. However, the three issues above are important alarm bells.
How to choose keywords for positioning – a short guide
At this point you may ask – how do I know for how much and which keywords I am visible? And which keywords are key to me? There are two answers to this question. The first is to check the results in the website statistics and SEO tools yourself. This solution may be good for hobbyists with a lot of time, who also do not run very large websites.
Then the analysis and action based on the keyword planner and the average monthly number of searches may make sense, although it is worth remembering that it is also associated with costs. Unfortunately, professional SEO tools that allow you to check exactly what and how on the website have definitely become more expensive recently. The second option isrequesting a report to be prepared by a specialized agency– at maxroy we will do it quickly and accurately, also taking into account your competition and the specifics of the industry in which you operate!
How to Choose Keywords – A Guide for Entrepreneurs
In theory, we should end this text here. After all, if you are concerned about the results of your website, it is best to contact a good agency that will extract SEO keywords, add new keywords and position the website. However, we assume that you have limited trust and would like to know what to look for yourself to have control over what is happening. Therefore, be sure to stay with us and read the following advice.
Also find the answers to the question,why belgium numbers are you losing positions in google?
1. Start with keywords on an existing page
If you asked for a keyword analysis, it means that you are probably not satisfied with your current results. Therefore, in 99% of cases, the first step should be to improve the structure and content of existing subpages. Especially since they are usually where you describe your products and services, the sales of which your entire business depends on. After all, it is from the category or product descriptions that potential customers have the shortest path to purchase.
The right keywords in these subpages are therefore essential. So if an agency completely ignores this element in the proposed positioning process, it means that they do not necessarily have a good solution for you. Especially since creating new content for other keywords related to the topic often gives a quick effect in the results – in the form of higher traffic, but does not translate into an increase in sales.
The same applies if a blog already exists on a given page. Also in such cases, the first step should be to check its position in the search results and determine whether it is suitable for optimization. Often, in old texts, it is enough to add SEO keywords, expand the content a bit and add headings to achieve very good results in the search results.
