Communication will always be dedicated to conducting a quality dialogue! which seeks to generate efficient service and delight its target audience.
At this point! we can consider that communication! in the context of the 4 C’s of marketing! is related to the level of interaction between the brand and the customer.
With this in mind! inserting official company profiles on social media is essential to create and maintain this dialogue.
Benefits
By implementing customer-focused
Projects and strategies! the company saves time and builds a better relationship with its target audience. In addition! it raises its quality standards! improves its service process and creates ideal solutions for its customers.
Through the 4 C’s!determine where and when customers prefer to purchase a certain product and the cost-benefit ratio that the customer will receive! in addition to being able to create better communication channels phone number library with the customer.
By using these methods correctly! you will have a greater chance of achieving better results and increasing sales.
The origin of the 4C’s
We should emphasize that the 4 C’s of marketing were created in 1993! by Roberto Lauterbom! as a way of generating a new marketing concept to integrate with the traditional 4 P’s.
The main difference is that while
The 4 P’s focus on the product and the development of the offering! the four types of “C’s” are focused on the customer. The consumer is at the center of attention for the creation and implementation of methods and how to add a payment gateway to your online store generation of better solutions.
In all cases! we are talking about targeted marketing south africa numbers planning that can be designed and adapted according to the client’s needs and the company’s vision.
Conclusion
Therefore! when addressing the 4 C’s of marketing! we must The company or brand always seek to know and identify the real customers of a given brand! product and service.
