Benefits of digital marketing
The Internet has profoundly changed the way companies attract customers. Until the early 2000s! the only way to attract a large audience was through campaigns (advertisements! commercials and events) on major television! radio and print media.
However! with the popularization of the web! any company! regardless of its size! can position its products and brand in digital media.
The general public is increasingly connected and exposed to different product and service offerings. Knowing how to approach this connected customer is one of the main objectives of digital marketing today.
Top 13 Advantages of Digital Marketing
Below! we present the thirteen main advantages that digital marketing can offer to companies of different sizes and segments.
1. Gain reach and visibility
Even if they are looking for something nearby! before leaving home or work! consumers usually research where they can go to get what they want! whether it is a relaxed place to enjoy happy hour! a beauty salon! a mini-market! a bakery! or any other establishment.
The same is especially true when it comes to more telegram data complex! high-value purchases or for the B2B market.
This means that! most of the time! the first step for any type of commercial transaction is to search online. And your company will only be found if it is there.
A good digital marketing strategy expands the reach and visibility of the organization! which becomes seen – and considered – by those searching for something related to your business.
Build relationships and gain engagement
Unlike traditional marketing! where communication is one-way the impact of social media on seo and their analysis in the audit and practically exclusive to companies! digital marketing transforms this communication into two-way communication! giving the consumer a voice.
This is reflected in the opinion of 68% of consumers who participated in the survey conducted by The Harris Poll! at the request of Sprout Social.
Referring specifically to social networks! they south africa numbers Main advantages believe that these channels give them the power to “speak”! allowing them to interact with brands and have a genuine exchange with them.
All of this! of course! facilitates the construction and strengthening of long-lasting relationships! increasing the engagement of the target audience.
