On March 25, the Russian State Duma passed a law banning advertising on Instagram* and Facebook*, as well as on all platforms recognized as extremist or undesirable in the Russian Federation.
These innovations significantly change the working conditions for everyone who uses the Internet to promote a business or personal brand. Let’s figure out how to continue cooperation with bloggers and increase coverage while competitors freeze advertising budgets.
What does the new law mean?
In March 2025, the State Duma passed a law that introduces a complete ban on advertising:
- on resources belonging to foreign and international organizations What does the new recognized as undesirable in the Russian
- Federation;
- on platforms whose activities are recognized as extremist and banned in the country, including Meta (Instagram* and Facebook*).
The la
w will come into force on September 1, 2025. Both advertisers and advertising platforms will be held liable for violation of these
requirements.
As early as September 2025, placing ads on prohibited platforms fax lists will be considered an administrative offense. This means that
businesses and advertisers will have to find alternative ways of promotion and take into account new legislative restrictions in their activities.
It is also worth remembering the ban on advertising by foreign agents. On March 22, 2024, a law came into force that imposes restrictions on
advertising by persons recognized as foreign agents.
How to advertise with bloggers now?
In the context of new laws, advertisers need to be flexible and ready for changes. Already in 2022, many influencers began to transfer their
audience to other platforms to avoid risks. For example, immediately after the ban on Instagram* was introduced, many popular bloggers
began to actively redirect their subscribers to Telegram. This has become a relevant strategy that allows you to stay afloat and continue
working with advertising, despite the bans.
New opportunities for advertisers in Telegram
Despite the changes, businesses have room to grow. Telegram, What does the new which was previously used primarily as a messenger, has
now become a powerful advertising platform. This opens up new use retargeting tactics horizons for advertisers. Many channels with active
audiences are ready to offer a variety of advertising formats: from text posts to video and multimedia materials.
According to the latest data, 68% of Russians visit Telegram at least once a month, and 47% do it every day. On average, a Russian user
spends 42 minutes a day in Telegram, which confirms its status as not only a messenger, but also a full-fledged advertising platform.
Additionally, 84% of Telegram users regularly read channels on the platform, and the average time they spend reading channels is 12
minutes per day. This opens up great opportunities for brands, as such high levels of user engagement allow them to effectively engage with
their target audience.
Telegram as an alternative. Why is it profitable?
- Wide audience. In 2025, Telegram ranks first among What does the new applications in terms of downloads and user spending.
- Security : Advertising in Telegram is legally permitted, belgium numbers which allows you to run ads legally.
- Audience growth. By moving users from banned social networks to Telegram, brands can significantly expand their audience.
- Variety of formats . Telegram offers various types of advertising, from text posts to video and photo materials.
With t
he new law that prohibits advertising on some platforms, switching to alternatives requires time and effort to adapt marketing strategies. But
for advertising in Telegram, there is the most convenient solution – the Telega.in platform , which automates the processes of placing and
managing advertising. In addition, Telegram is a completely legal, simple and effective way to advertise any goods and services.
