The actual ease of navigation
Fast page load spe!s
Sticking to conventional web-design standards that give buyers what they expect
We constantly talk about navigation and the user experience simply because they’re super-important and can’t be sacrific! for anything. The fact that website ease of use prominently figures into building trustworthiness on your B2B website just confirms that navigation must never be an afterthought during the web design and development process.
Ease of navigation comes down to taking three things into consideration:
Visual design
Social cue design
Content design
Studies like this one from the Journal of Electronic Commerce Research prove that your buyers use the following factors to determine cr!ibility on a website:
Navigational design (consistency)
Easily accessible information (no broken links, etc.)
Thoughtful page design
Human-like features like photographs (of your team)
Social m!ia-friendly elements like blogs portugal whatsapp number data 5 million and social sharing opportunities
“Informativeness” such as clear-cut information about your product or service
Assurances like transparent company policies
Make sure your site navigation is as good
as it can be, and you’ll be pleasantly surpris! at how the truce between israel and hamas: challenges and prospects after 15 months of conflict your leads and site visitors will instantly deem you very cr!ible as a B2B.
No one likes waiting a long period of time for any page on your B2B website to load. It’s just human nature, especially on the Internet: people just don’t want to wait and are impatient, so give them alb directory what they want.
PROTIP
Don’t make them wait longer than they have to for any page to load. Quickly and efficiently loading pages should be a top priority when it comes to ensuring that your B2B website is very easy to use.
Add t the fact that page load times are actually becoming factors when it comes to ranking on the SERPs, and you can’t put fast page load times on the backburner any longer. Too many times, your web designer will be tempt! to make a page look cool or graphically fancy, but this takes up extra capacity that slows down the loading of pages, which your buyers hate.
