We all think that buyer personas are great in that they form the basis of user-center! design, so that your B2B website can be design! in such a way to match how your buyers are using it. This leads to a better user experience, which goes a long way toward helping to nurture your leads into eventually converting buyers. Of course, that’s what’s generally been thought…but is this really the case?
In this post, we explore how buyer personas really impact web design.
Surprisingly, the research actually paints a drastically different picture of how both designers and user-experience professionals view and use personas.
It actually turns out that research reveals
that many designers and user-experienc! professionals have problems with using these all-important personas when they’re planning the design of websites. Further, they believe that paying too much attention to personas will interfere with their creative ability as they come up with the design for websites.Why Do so Many Designers and User- south africa whatsapp number data 5 million Experience Professionals Dislike Personas?
The study in question that forces us all to look at long-held assumptions about personas in a radically different way examin! how experienc! designers and user-experience professionals both us! and perceiv! personas in their work.
The results weren’t good to say the least
The majority of them only had a use for personas when it came to communication, but definitely not for design.
We argue that that’s a huge problem since we fully believe that implementation of a transparency and monitoring mechanism personas are an integral aspect of any successful marketing strategy, which obviously includes your B2B website.
Surprisingly, the research actually paints a drastically different picture of how both designers and user-experience professionals view and use personas.
The scientific study —that was a joint project between IBM Research, Google and the University of California at Santa Cruz— disprov! long-held assumptions about designers and user-experience professionals, alb directory specifically relat! to how they work with buyer personas.
At Market 8, we can’t stress to you how important using personas is right from the very beginning, when you’re still in the infancy of laying out your website
That’s what today’s blog post is all about: explaining how designers and user-experience professionals should use these personas and also how they can be formatt! to ensure that they can use them.
