These days! your buyers are also going to be curious to know if your B2B has any community involvement. If your company is involved in any charitable or philanthropic efforts! then this is the section on the About Us page to feature it. When telling your buyers about these efforts! then be sure not to overwhelm them.
PROTIP
You want to tell them of your B2B’s social responsibility! but don’t give them too many details (showing off) that will backfire with them feeling exhausted.
How-to-Create-an-Effective-About-Us-Page-on-Your-Website–about_us_pag
Always use a sincere tone when describing your community involvement because your buyers can suspect self-serving interest if it’s too obvious.
PROTIP
Platitudes! clichés and catchphrases like corporate citizenship and sustainability must be excluded because many users don’t understand that! according to Nielsen Norman Group research.
Finally! even if your company’s been caught up in a scandal in the past! don’t uk whatsapp number data 5 million shy away from it. This section is the perfect place on your B2B website to address it.
Element #6: Awards & Recognitions
Awards and recognitions are significant! trust-building elements on your About Us page. Therefore! you should reserve a part of your About Us page specifically for the showcasing of customer-related awards and recognitions.
It’s recommended that you craft headings and summaries that the stage of discussing the partnership succinctly explain the significance of any honors received! as well as the actual details that briefly inform buyers about the distinctions.
PROTIP
If you have endorsements to feature! be sure to provide germany cell number details about the endorsements; in the case of customer success stories and feedback! cite your exact sources to continue to build trust in your buyers.
As usual the customer success stories and feedback must be very relevant to your B2B’s target audience.
Here’s the Bristol-Myers Squibb page featuring its awards and recognitions to inspire you to create something similar on your B2B website! if you’ve racked up various distinctions. This is a highly effective page because it features all of the company’s achievements in an easy-to read! scan-friendly format.
The use of selective bolding! in particular! helps to guide the user’s line of sight to pick up the most important pieces of information about its awards and recognition.
