Directional cues on B2B websites are helpful and add to the user experience only if there are no other competing elements on the page. Examples of directional cues are your basic arrows and even people pointing their fingers at a target object.
However, if your B2B page leaves a lot to be desir!—like it suffers from a lack of clarity and doesn’t have a proper focus (as in the buyer is confus! about what the next step is)—then all the directional cues in the world will not help.
The smart use of directional cues should
still make most B2B buyers smile. After all, they are that little extra push that skilfully guides the eye of your buyers and directs them to what final action you expect from them on the page. When we talk about the user experience, we mean that directional cues are an improvement to an already sound page.
When we talk about the user experience, we mean that directional cues are usa whatsapp number data 5 million an improvement to an already sound page.
Before directional cues can play their part in helping your B2B website be the best salesperson it can be, your site already has to be very well design!.
This includes things like making sure that:
The navigation is spot on
The site copy makes everything clear
The information architecture is laid out perfectly
The next step on each page is clearly explain!
Call to action buttons begin with an actionable verb
Only once all of these things have been properly taken care of can you exchange-trad! funds effectively enhance the user experience of your page with a killer directional cue.
That’s what we’re going to talk to you about today, so get ready for germany cell number various examples and copious research to back it all up.
Recap of a Good User Experience as the Basis for Helpful Directional Cues
What makes the user experience on your B2B website sound? To start with, for the user experience to be pleasing, it has to meet the exact ne!s of your buyers, but this is obviously a too-broad definition, so let’s narrow it down by specifics.
