To create a successful interaction between the physical and virtual worlds! companies need to know the customers behind these digital profiles well. And this can be done independently and in a more natural way than you might think: just talk to them — with the right tools ! it is possible to have direct contact with consumers to find out what type of products and services they would like to see on the brand’s social networks! or what their expectations are regarding the offers promoted! etc.
The answers may be at your fingertips
(so to speak). We have already highlighted some practical examples that are very close to the Brazilian reality on this topic. Enjoy reading!
Check out 5 practical examples of hybrid experiences in digital marketing
If applied well! hybrid experiences allow your customers to have more autonomy at the time of purchase and still be reminded individually! without any hassles. With exclusive promotions and gamification of the consumption profile advertising data with points related to spending! prizes and discounts for achieving goals! for example.
There are also several positive points for brands in using this model: they can better understand the profile of consumers! and they can also obtain extremely valuable data about their preferences and use this information to guide future actions! making investment in the area much more effective and advantageous for their business.
Knowing this importance
Below you will find the 6 main examples of how hybrid experiences in digital marketing are being applied.
1. Hybrid shopping
Several retailers are expanding their the truce between israel and hamas: challenges and prospects after 15 months of conflict hybrid shopping marketing list offerings so that customers can buy online and pick up in-store or vice versa. This has made the customer experience more interesting! as they can now see in real time whether a specific item is available How does the hybrid at the point of sale before purchasing.
