23. Don’t forget to reward your most loyal fans and customers
People who keep paying attention to your emails deserve a reward. People who keep buying your products deserve a reward, too.
Consider starting a loyalty program. You may be a member of several of these programs yourself.
For example, for every $20 a customer spends, they get a $200 coupon. You get the idea.
You may also like:
- Email Lead Generation: What It Is and How to Do It Right
- How to run a lead nurturing campaign after acquiring emails
24. Create seasonal events
Seasonal campaigns involve albania phone number library leveraging your audience’s special and relatable feelings to boost brand awareness. For example, when holiday music plays softly in the background, you know Christmas is around the corner.
Here’s a Copyfolio email offering a summer discount to convert leads.
Creating seasonal campaigns involves making your brand part of a holiday or festival. For example, you could share the joy during Thanksgiving by announcing deals and promotions via email.
25. Invest in omnichannel marketing
Why only announce new products via email when you can reinforce the announcement through other channels?
An omnichannel approach involves if the marketing advertisement created maintaining a consistent brand message across social media, SMS, chatbots, paid ads, and other channels. It helps create a marketing ecosystem that guides prospects through the sales funnel.
Investing in omnichannel marketing is a great way to build market relevance and run effective marketing campaigns.
Hello Bar eCommerce Email Marketing Sales Funnel Strategy
The perfect eCommerce email marketing strategy starts with the Hello Bar. Email marketing doesn’t work if you don’t have any subscribers.
Follow our conversion strategies to get more conversions for your eCommerce business.
22. Use the perfect call to action in every email
Your call to action should be the whatsapp database brazil final part of your ecommerce email marketing efforts. It’s the place where you want your subscribers to “do something.”
Invite them to check out your newest product or take advantage of a coupon code. Whatever it is, don’t give them a reason to say “no.”
In emails, the call to action should be clearly visible . Use buttons and other graphics to grab attention. A boring CTA will get lost in the rest of the text.
