But that’s far from the truth. You don’t need to be a data scientist or a marketing expert to calculate your lead conversion rate.
With the right tools and a simple formula, you can easily determine your lead conversion rate and gain meaningful insights into your sales pipeline.
We’ve compiled a quick guide below to help you start calculating key lead conversion metrics and allocating your ad spend effectively.
What is visitor conversion?
A lead conversion occurs every time a website visitor performs an action that turns them into a lead.
Such actions include a wide belgium phone number library range of conversion goals that can positively impact your sales and marketing efforts , such as
- Submit information (such as personal email address)
- Subscribe to our newsletter
- Make a purchase
- Download assets such as help guides, eBooks or white papers
- Regularly interact with the site
- create an account
- subscription
What is the sales lead conversion rate?
Simply put, lead conversion rate is approach and passion for learning the percentage of website or page visitors who complete a specific action.
To improve your lead conversion process, you may want to supplement your analysis with other methods that are more specific about the types of lead conversions you’re looking for.
The most common forms of lead conversion rates include:
1. Overall conversion rate
This data evaluates all website traffic and measures the success rate of individual conversion goals, such as the number of visitors who create an account or make a purchase.
2. Page conversion rate
This metric tells you which pages south africa numbers convert visitors into new leads . It can be used to divert traffic to the highest converting parts of your website.
3. Channel conversion rate
Your channel conversion rate simply tells you how many leads you secured through a specific channel, such as Facebook ads , Google search pages, or email campaigns .
It will help you determine which channels need improvement or investment to efficiently convert leads.
4. Keyword conversion rate
You need to include high-intent keywords in all your organic and paid marketing content, so it’s well worth discovering which words and phrases produce the best lead conversion rates .
