Okay, now that you’re familiar with counting the number of leads generated. How about finding a quick and easy way to measure the conversion rate of your website and marketing channels?
Here are some tips to improve your analytics strategy, increase your lead value, and boost revenue growth:
1. Set up tracking with Google Analytics
Google offers many granular options for measuring digital marketing success , including a variety of key lead conversion belize phone number library metrics . Getting started takes just a few quick and easy steps.
2. Include various conversion tracking events in your sales funnel
With most analytics tools, you’ll need to identify a tracking page or event, so determine your conversion goals early on.
3. Using your tracking data
Your marketing team can use your based on his experience conversion rates to develop strategies and create actionable insights for your brand.
Review your data at least once a month to determine what aspects of your marketing campaigns are working well and what areas need improvement.
What is a good sales lead conversion rate?
This is a tricky question to answer because it varies greatly between industries.
As a general guide, the average landing page conversion rate across the industry is 4.3% .
Yet, high-performing marketing teams can expect to achieve conversion rates of up to 18%.
For example:
Still confused? Here’s a simple example south africa numbers of how marketers might want to objectively measure lead conversion rate:
Imagine your e-commerce brand is selling handmade candles .
Your conversion goal is to encourage visitors to move through your sales funnel and purchase their candles .
Your website had about 200,000 unique visitors in January, and you sold 1,000 candles.
The conversion rate is calculated as follows:
Conversions (1,000) / Visitors (200,000) * 100 = 0.5%
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