Design matters. If your email pop-up doesn’t engage visitors or pique the interest of your audience, that little X will be clicked more often than you’d like.
There are four main elements involved in email subscription amplification . Let’s build one based on these factors together. We’re going to pretend we’re creating an email amplification for an e-commerce company that sells sports equipment.
Ready? Let’s dive in.
Pop-up copy
You need good amplification copy to really sell your product. If you use bland, vague, or uninspiring language, your audience will think your lead magnet or other incentive doesn’t meet their needs.
When it comes to lead magnets, you cameroon phone number library need a very valuable offer. Learning how to make lead magnets is an art, and we encourage you to master it.
Return to email amplification copy. What should your headline say? How can you grab the reader’s attention and keep them reading the rest of your amplified content ?
We recommend a pop-up copy that creates a buzz and piques the reader’s interest. Let’s write a headline for the email that Amplify Fitness audiences can’t ignore.
That’s pretty convincing, right? If you buy a lot of sports equipment, you want to protect your bank account. A good headline usually asks a question that the marketer already knows the answer to. It sets the stage for the rest of the email to amplify success.
But that’s not enough. We need a visual to convey the title.
Visual content
Visual content can make or break your email marketing . You don’t have to include images, but we highly recommend it. We are how does this type of technology work naturally drawn to photographs, illustrations, and other graphics. In fact, using AI photo retouching can greatly enhance your visuals and grab your visitors’ attention.
To spice up our email amplification , we’ll add an image that relates to the title. In other words, we’ll mirror the title so readers recognize its consistency.
See what we mean? We have clear, clean stock photos of all kinds of sports equipment. You can use your own images or find stock photos – whatever makes sense to you.
Value Proposition
The headline and image are great, but we’re not done yet. Now, we have to communicate our value proposition to our customers.
So far, we’ve only hinted at what our lead south africa numbers magnet is for our fictional audience: a way to save money on sports equipment. Through the body copy or a subheading, we need to make it clear what people who sign up will get.
If you are vague, your audience won’t know what exactly you are offering. Due to this confusion, they will ignore your offer.
Here is what we came up with:
In this case, I’m giving readers two reasons to sign up. First, they get my magnet link — a price guide that helps them make sure they don’t overspend when they can find something cheaper — and weekly coupons. Pretty tempting, right?
Sign in now
We are almost done, but we haven’t written the call to action yet. The email address you use will determine whether your audience will fill in their email address in that box. This is important.
You can use as many calls to action as you want. The possibilities are endless. Later, we’ll show you how to A/B test your CTAs so you can find the wording that works best for your audience.
But for now, let’s take a look at one of our favorites:
We like this call to action because it’s written in the customer’s voice and reiterates the lead magnet. Plus, it’s dynamic and impactful.
Don’t use generic words like “Subscribe,” or worse, “Submit.” Get creative with your call to action
