Email segmentation allows you to provide a better, more personalized customer experience. This ultimately leads to increased engagement and customer loyalty.
3. Adding videos to emails can increase click-through rates by 65%
Videos are growing in popularity. Adding videos to your personalized email marketing campaigns can greatly impact their success rate. Videos are a great medium to capture your audience’s attention, especially in today’s world of short attention spans.
4. Welcome emails generate 320% more revenue per email than promotional emails
Welcome emails are not only great cyprus phone number library for introducing your brand, but they’re also effective at generating revenue.
5. 52% of customers made a purchase after receiving marketing information via email
If you’re still hesitating about what is the difference between diversity and inclusion sending marketing emails to potential customers, this statistic might help you make up your mind. According to email marketing statistics, not only will your subscribers open and read your emails, but 6 out of 10 will complete a purchase.
6. 77.5% of business owners use AI to personalize marketing emails
We cannot ignore the power of AI in email marketing. This technology plays a vital role in optimizing and automating the email marketing process.
It’s no wonder that the use of AI in south africa numbers email marketing continues to increase, with almost eight in ten marketers using it to plan, execute, and analyze their campaigns.
7. Increased use of artificial intelligence, 41% revenue growth, 13.44% increase in click-through rate
Try using AI in your email marketing strategy to see what works for your business and where you can see higher engagement. Marketers are adopting AI at an increasing rate — and we can understand why.
This way, you can conduct effective targeted marketing. Your marketing campaigns will generate better ROI because you are targeting the right audience.
- Improve your understanding of your customers: To provide a personalized customer experience, brands need to understand their customers’ motivations and preferences. Creating a customer journey map helps you gain valuable insights into customer behavior.
It helps you tailor your marketing efforts, products, and services to better meet your customer needs, thereby increasing customer engagement.
- Improved collaboration: In a business with multiple departments, there is a need for cross-departmental collaboration. For example, the sales team and customer service department need to collaborate to provide a positive customer experience.
