What is an experience

We have discussed the basics of touchpoints. Now, let’s discuss them in detail.

Touchpoints are usually designed. In other words, you create a landing page for your audience to discover and follow a call to action. Similarly, you create an Instagram account to talk to your target audience.

On your customer journey map, you want the touchpoints to reflect real life, not your fantasy journey. If your customers saw your brand, visited your sales page, and then bought your product. That doesn’t usually happen, though.

In contrast, consumers may interact with your brand through six, seven or even more touchpoints before making a purchase. Typically, the cost of a product is related to the number of touchpoints. More expensive products require more touchpoints because consumers are more hesitant to buy.

Emotion/Motivation

Think of your customer journey map egypt phone number library as a series of causes and effects. In other words, every action has a cause and effect behind it.

Emotions and motivations are the catalysts. Why did a consumer choose one of your touchpoints?

Objections/Problems/Drawbacks

Now let’s talk about why people do or don’t buy your product — the influence of touchpoints.

Price is often a consumer objection. Consumers will say, “I like this product, but I’m not ready to spend $99.”

Weaknesses can be a lack of motivation  how to use directional cues in your ux to achieve a goal, while problems are usually related to the product itself.

Your customer journey map can help you find ways to address objections, weaknesses, and problems.

Provide FAQs on the page to answer the most common questions. Use exit popups for those who might abandon the click because of the price. Capture pain points in the page copy to overcome weaknesses.

Conduct a comprehensive user experience study

This is where you introduce a tool or two to help you better understand how to map your customer journey. Don’t panic, though. You south africa numbers don’t need to spend money or parse through incomprehensible data to achieve this.

In fact, Google Analytics can provide you with all the information you need.

If you have been using Google Analytics for at least six months to a year – do a behavioral flowchart

The diagram shows your website and identifies potential bottlenecks. It shows you the starting page and first and second interactions of the customer journey.

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