Today’s B2B marketers use multi-market strategies to attract customers, enhance the customer experience, and build loyalty.
Act-On and Ascend 2 recently conducted a study on B2B multi-channel marketing. They found that email marketing is a strong contender in the B2B marketing industry.
About a third of the 98 B2B marketers surveyed cited email marketing as their most influential marketing channel. Even common channels like influencer marketing and print advertising were considered less influential.
2. The average opening rate of B2B emails is 21.5%
The success of marketers’ efforts largely depends on whether their emails are opened. Generally speaking, about one in five czech republic phone number library recipients will open an email sent by a business.
Open rate is crucial because it is the first layer of engagement. B2B businesses can increase open rates by writing compelling subject lines and ensuring that emails are relevant to the needs and interests of their audience.
3. Tuesday is the best day. Best B2B emails of the week
The right timing can improve the success of any email marketing campaign. Making sure emails are sent in a timely manner can help the same survey organizations that invest in diversity increase open and click rates.
For B2B marketers, the best time to send emails is Tuesday, specifically from 9am to 12pm and 12:01pm to 3pm EST. On the other hand, you should avoid sending emails on Saturdays and Sundays, as these days are the least productive.
Image via HubSpot
4. 77% of B2B buyers want to be contacted via email
It’s not hard to see why email is the south africa numbers leading communication medium, preferred by more than three-quarters of B2B buyers.
Even if buyers have busy schedules and multiple priorities, they can respond via email at a time that’s convenient for them, allowing them to manage their time effectively.
Emails can also be easily accessed from any device and location. This makes it easier for buyers to stay connected and informed no matter where they are.
