Promotion on marketplaces is more than just Omnichannel Sales and Marketing placing a product: competition is getting tougher, algorithms are getting smarter, and buyers are becoming more demanding.
To create a stable and profitable business, it is important not just to start, but to build a strategy where each stage – from card design to external promotion – works for the result.
Olga Bogdanova, head of the Marketplaces unit at the marketing agency Completo, explaine how to build such a strategy and why omnichannel has become an integral part of brand growth.
The product launch Omnichannel Sales and Marketing algorithm is the basis without which there will be no sales
At Kompleto, we identify 5 stages that need vp facility managers email lists to be complet consistently and as efficiently as possible when launching product sales on marketplaces:
- Preparing cards and content.It is necessary to create cards in accordance how do i get more email addresses with the requirements of marketplaces, which will receive the highest content rating, will be relevantly SEO-develop, and also filled with photos, videos and infographics.The content must be of high quality, meet modern trends and maximally convert views into purchases.
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- Setting up logistics and shipping to warehouses to be close to your customers.Here it is necessary to establish regional shipments and achieve their shortest possible delivery time under the FBS system.
- Collecting the first reviews is the key to trust and sales.Photo and video reviews with a high rating are especially important.To speed up their receipt, you can use cooperation with bloggers and participation in the “Reviews for points” program.
- Placement of internal advertising.Analytics and advertising management services on Wildberries will help with this.After this, you need to analyze the sales funnel.
- Conducting analytical and financial accounting.This includes the establishment and debugging of analytical and financial accounting, without which it is impossible to develop sales.
Let’s look at these steps in more detail.
Preparing cards and content
Sellers on marketplaces are constantly competing to see who has the best designed product card.
The winner is the one who invests in the quality of the images and the expertise that is reflected in the content.
